Creator Case Kenny explains his choice of SMS tool compared to Attentive and Klaviyo while discussing audience communication channels.
Assertion Not checkable as stated
Kenny: Mindfulness-framed dating content drove podcast's breakout growth
“Then I started to do a lot of dating content through the lens of mindfulness, not like how to text someone or anything like that, but through the lens of mindfulness. And that's what really blew up the podcast from a content perspective.”
Assertion Not checkable as stated
Kenny: Journal business generated roughly $5.5M in first 18 months
“And in the first 18 months, it did about five and a half million.”
Assertion Not checkable as stated
Kenny: Early text-message carousel ads delivered a 5x ROAS
“My initial ads were static carousel images of text messages that someone might send after standing up for themselves or affirmations to remind them of themselves. And then the final carousel would be a picture of the Of the journal, but it was very incongruent…”
Disclosure
Case Kenny refuses to write books without prior podcast audience analytics.
“I don't think there'll ever be a point where I write a book from zero, from scratch. It's always built from analytics, things I've talked about, things that people react well to.”
Insight
Kenny: Mainstream media traction is easier to secure with traditional books
“From a media standpoint, it's also easier in my experience to get traction from a book. I was on the Today Show two weeks ago which is a pretty unique opportunity and it was a five minute segment on me and the book. Media likes to cover books, especially when …”
Prediction Not checkable as stated
Kenny: Mindfulness Will Soon Have a Cultural Moment Defined by Practicality
“I think mindfulness soon has an upcoming cultural moment that is going to be defined by its practicality, not its woo-woo-ness, not its fairytale rainbow-ness, but it's, Hey, here's how we're actually going to do it.”