The Ledger
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Lieberman: Gaining subscribers via YouTube Shorts can penalize long-form algorithmic reach
“And if you now all of a sudden have 500,000 subscribers on YouTube, but none of them Care about your long form videos. YouTube's algorithm starts to think like, well, this person's subscribers are seeing these videos and not even clicking on them. They must no…”
Lieberman: Creators mistakenly assume YouTube audiences share their Twitter trust equity
“What a lot of people do who have huge followings on other platforms is they kind of assume that, that like the audience on YouTube is, is gonna have, is gonna know them and have the same kind of like trust equity that you've built up with your followers on Twi…”
Lieberman: YouTube creators must hook viewers and state value within 30 seconds
“Within the first 20 to 30 seconds, you have to get people's attention and tell them what value they're going to get out of watching the video.”
Lieberman: Thumbnails and the first 60 title characters drive YouTube browse clicks
“With browse, the, by far the most important thing is the thumbnail, and then the first, like, 60 characters in your title. Those two things have to grab people's attention immediately and get them to click on it.”
Lieberman: Creators should benchmark against slightly larger channels, not mega-creators
“So if you're creating a channel, what I think you should do is find people that are not the biggest channels in the world. So like, I'm not looking at Ali Abdaal right now and trying to make videos like his, because he's got three million subscribers on YouTub…”
Lieberman: Unestablished YouTube creators should never put over five words on thumbnails
“The basics of thumbnails though, is like, you should never have again, unless you're like some massively popular creator already, you should never have more than like five words on, on your thumbnail. And even, you know, you should even try for under four beca…”