The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 583 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Huber: Bought distressed Erie self-storage facility at auction for $625K
“This is 2019 Erie, Pennsylvania. We bought a self storage facility at public auction for 625 K. It was over 40,000 square feet, 180 plus units. That's a picture of my partner grinding off locks because the person who owned it basically neglected it. It was mak…”
Huber: $1.5M North Georgia self-storage purchase grew to $4.5M value
“So here's a self storage facility that my partner and I bought for 1.5 million dollars in North Georgia. It was doing about 15, 1600 dollars, 16,000 dollars a month of revenue when we bought it. It's doing 40,000 dollars a month of revenue today. It's worth fo…”
Mares offered early pre-order customers a 50% discount to wait for manufacturing
“I sent this email to every single person that had placed an order and basically just said like, Hey, I'm the founder of the bone Brasco. I wanted to reach out and say, I'm very excited. We don't have the product in stock because I'd never made it and we had no…”
Kettle & Fire paid an agency $60,000 for its initial brand design
“You know, my day we paid an agency, I think, 60 grand to come up with this vibe and look and all these sorts of things.”
Denk grew his personal newsletter to 90,000 subscribers in 14 months
“With the case study of it worked for me zero to nine DK in like 14 months.”
Denk spends $2,000 to $3,000 monthly acquiring subscribers for his personal newsletter
“I put two to 3000 dollars of, like, budget into this, like, growth machine every month, and I have a 155 publishers who want to promote me”
Wilkinson built a Lindy agent to triage email and draft rejections
“I built a Lindy agent that kind of does what you're talking about. So it ingests every single email that I get and then it labels it or archives it based on context. And I have all these examples of like different kinds of emails and whatever. And then if it's…”
Howell built over 40 AI applications within four months
“Like four months ago, I made a captain's log app that you just talk into and uses AI to like summarize your day. And since then I made like 40 more.”
Isenberg optimizes his podcast for positive comments over subscriber growth
“Even for this podcast, like one of my, you know, one of my metrics is comments, and like positive, basically positive comments. So I care less about subscribers, and more about positive comments.”
Courtney generated $70,000 from a niche blog audience of 2,000 readers
“After one year, there was like 2000 people reading it or something is very tiny. But even with that audience, because my niche in that case was business owners who are making more than a million already. I was able to run an event that brought in like 70,000 d…”
Choi: AI-Generated Code Should Only Run in Sandboxes, Not Locally
“I don't download this stuff into my local computer. I have a, I just create like a virtual sandbox on the cloud and then I run it there just in case as well.”
Park: Jenni AI paid Meng Meng Duck $4,000 monthly for 20 videos
“I paid him 4000 dollars a month for 20 videos.”
Park: Jenni AI ran 24 accounts posting daily across platforms
“At our peak, we had probably seven different accounts seven different accounts on each platform. So that was like, 24 accounts, 24 videos posted every day.”
Kilpatrick: Inventory management companies use Gemini bounding boxes for capacity tracking
“I've worked with a bunch of companies that do like inventory management and like this type of bounding box example, like matters a lot for them. So that like, they can just literally like snap pictures or have real time video feeds to like, you know, how much …”
Chu: First directory generates $2,300 monthly with 15 minutes of maintenance
“At least for my first directory website, it's been monetizing for 18 months straight. It's it takes me, you know, about 15 minutes a month to maintain, so it's evergreen and location based which is my favorite kind of directory to build. Last month I think it …”
Chu: Target 30k to 100k monthly searches for niche directory keywords
“My sweet spot is actually around 30 to a 100,000 monthly searches.”
Azut: Sublime reached 1,000 paying customers by promising 1:1 onboarding calls
“So we actually like promised the first a thousand paying customers that they'd have a one-on-one onboarding call. So we got our first thousand customers.”
Senra: Offered Creator Maxim Two-Year Living Expense Guarantee
“I even told him like, hey, like, I will guarantee you a contract for two years to cover your living expenses. If you just make videos for us and you want to build your own company or whatever cases like, don't worry about that.”
Senra will never accept podcast sponsors without knowing the founder
“I will never advertise anything where I haven't talked to, I have to build a relationship with the founder. Like, the podcast is called Founders, for God's sake.”
Riley Brown almost exclusively uses Cursor for building AI apps
“Today we're going to be talking about how I've recently switched to basically only using cursor when building apps with AI”
Galloway Mandates Four Hours of Weekly YouTube Study for All Clients
“I have this for all my employees. I have this for myself. I have this for my clients. I just say, Hey, try to carve out four hours a week where you're studying YouTube and you're actually just going through and looking at content.”
Schiffman Would Pay the Most to Solve AI Memory Infrastructure
“I mean, honestly, this is the problem I would pay the most money to solve. It is my real problem.”
Isenberg reached his lifetime net worth goal via an equity liquidity event
“And the last biggest win is I hit a financial net worth number that has always been in my head that I thought that I would never get to, but I hit it. And I don't really want to say the number. That's not the point, but I did hit it. And I'll talk more at the …”
Isenberg shifted workflow from Notion to Apple Notes and pen and paper
“I'm spending more time on do not disturb mode. I really think that it's like the only way to get work done. I'm spending more time with pen and paper. I'm starting to write things down more. I'm spending more, I'm spending less time in like more hardcore produ…”
Isenberg: Net worth increased 38% year-over-year in 2024
“So this year my net worth has gone up. 38% year over year.”
Isenberg's asset allocation: 75% stocks, 16% PE, 7% real estate, 2% crypto
“My net worth in terms of breakdown, it's 75% in stocks, 16% in private equity seven percent in real estate, and two percent in crypto.”
Isenberg shut down his 60,000-subscriber AI newsletter to consolidate his portfolio
“You probably need a robot was a newsletter that 60,000 people signed up to get information about AI and how to use it to become a better solopreneur, better entrepreneur. And we shut it down. So we shut it down. Well, we shut down. Yeah, we shut down. You prob…”
Hudack: Sling Money went viral in Kenya after 2.5 years of building
“We're trying to build like WhatsApp for money or a global Venmo. You know, we've been building for two and a half years. It's super difficult. You know, you iterate, you keep building, and then, you know, maybe you have a moment. We had a moment last week. We …”
Yadegari: Cal AI Grew Primarily Through Influencer Marketing
“Well, Cal AI was grown through influencer marketing.”
Yadegari benchmarks consumer app influencer campaigns at a $5 RPM
“Assuming an RPM of five dollars, which is what I usually start with an app.”
Shipper: Every is incubating TLDR to turn meetings into NotebookLM-style podcasts
“One of the internal incubations we have is and I think we'll probably release it, I don't know, like in the next week or two. So it might be before this podcast is out. But it's called TLDR. And what it does is it takes all of the meetings that we have and the…”
GuiltyChef.com generates all recipe pages and images entirely via AI
“Every single page you're seeing here is completely generated automatically using AI down to the image. You know, and so some of them you can obviously tell it's an AI-generated image, some of them not so much but description, the prep time, cook time, ingredie…”
Courtney: 2023 Black Friday and Summer Sales Rescued AJ&Smart's Financial Year
“At 20, 23, we didn't have a great year. Like we, I made some strategic decisions at AJ and Smart that I don't think were very clever. And Black Friday was, Black Friday and kind of like summer sale, those made up for some of the sillier decisions or larger exp…”
Courtney: AJ&Smart manages Black Friday campaigns on pure revenue share
“We're so with what we're doing just for transparency, we're only taking a cut of the money that's made. So it's kind of like it's not a no brainer cause we take a big cut, but it is kind of a no brainer because they, these companies weren't going to run these …”
Courtney: AJ&Smart will spend at least $100K on ads this week
“We're running, I mean, we're going to spend at least 100 K on just our own ads this week.”
Girdley: My HoldCo spans fireworks, software, and media
“I live in this kind of pure holdco thing, which is basically like your Berkshire Hathaway idea, which is like you own two, three, five, 10 businesses, and like you supervise those and coordinate amongst them. But there, there's no theme. They're just kind of l…”
St. Pierre is building a physical creative AI lab in Red Hook
“So we're building a lab downstairs here in Red Hook in partnership with Pioneer Works. And we're essentially trying to create a space for people to come and learn how to use these tools at a deep level, not just mid journey, but all of the creative AI tools. B…”
Simons: StackBlitz uses Cursor to build Bolt and Bolt to scaffold UI
“We use cursor to build bolt, you know, like in our own code base. And we use bolt to like scaffold out UI.”
Simons: Bolt plans to introduce one-click setup for recommended backend providers
“In the future in bolt, when you ask something like this, we're going to have kind of recommended providers where it's like, One click to set it up and blah, blah, blah.”
Simons: Bolt will add file locking to stop LLMs modifying files
“So, so one of the things we're going to be adding is get a slot locking file. So the LLM will not modify stuff.”
Anderson built UMax with zero upfront cost using GPT-4 Vision
“With the use of AI specifically GPT vision, I was able to do so with essentially zero upfront development costs with the exception of my own time.”
Anderson used ChatGPT to teach himself how to code
“I, myself, I use ChatGPT to teach me how to code to build RizGPT and UMax.”
Crivello: A new recruiting startup is being built on Lindy
“Just this morning, I was on a call with, there is a company right now that's being formed that is creating a recruiting company on top of Lindy.”
Courtney: AJ&Smart operated without a polished website for 14 years
“We didn't have a nice website for like the first 12 years of the company. This website only are 14 years of the company. This website only launched Last week, and we only did it as a branding exercise.”
Courtney: AJ&Smart avoids LinkedIn ads due to lower ROI than Meta and YouTube
“If you're wondering why we don't run LinkedIn ads, it's just because they don't tend to work as well for us. That's the answer to the question. We're just choosing the ads that give us the best ROI.”
Courtney: AJ&Smart updated its core VSL just once in four years
“So it's actually the only update we did in four years.”