The Ledger
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Courtney: Standard websites fail to convert sales without exceptional SEO or ads
“Unless you have unbelievably good SEO and you're spending, you know, good money and have good talent to get the Google ads to go towards your website, unless you have a lot of brand recognition, your website is not going to sell things for you necessarily.”
Schneider: Posting Daily Niche YouTube Tutorials Reaches $30K/Month in 200 Days
“And I guarantee you, if you did a video a day for the next 200 days, you could easily be at 30 grand a month doing this. And like from all of the revenue streams that we just talked about right there.”
Schneider: Low-Budget Ad Campaigns Must Optimize Upper-Funnel Events First
“If I just turn on ads straight to payment, I'm going to have not enough conversion events for it to train into that payment action. And so I have to focus on the thing that's more up funnel and train it into that, because that is a leading indicator for this, …”
Schneider: Google Ads exact match no longer limits to exact queries
“Exact match isn't actually exact match though on Google anymore. It used to be in the past. I could be like, anytime somebody searches this keyword, show my ad, they now technically expand the audience and it's total bullshit. I hate it.”
Emma Lawler: Media company ad integration is ripe for software disruption
“I think is pretty ripe for disruption is manual sales teams. Like for media companies, they go out and they sell an ad package to a company, and then it's like this fully manual process to get them integrated with the product. And it, in my opinion, it should …”
Isenberg: Marketing Lead Accidentally Charged $8,000 in Personal Ads to Company Card
“One of our portfolio company's marketing lead accidentally ran an 8000 dollars of personal Google ads on the company card.”
Schneider: Loose location settings cause Google Ads to leak international clicks
“A lot of people, they will get trapped in like you'll see this where the ads do really well for the first like 14 days. And then suddenly they start getting all this cheap traffic from like the Philippines or India. And they're like, I don't even know how that…”