Brett Goldstein, former product manager at Clearbit, shares his framework for building venture-scale software startups by modernizing legacy enterprise workflows.
“All these like core workflow tools, Need to get rebuilt every five to 10 years. Why is that? Because the technology gets better, right? People all want, people always want the same thing. They want it to be beautiful. They want it to look like the tools that they use with their consumer products. They want it to have the latest and greatest technology and all that stuff. And the reality is incumbents are never going to be able to adapt quickly to these changes and stuff.”
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More from Brett Goldstein
PredictionNot checkable as stated
Goldstein: Linear will replace Jira and Trello in large enterprises
“They are killing Trello. They're killing Jira. They're going to replace those in even large enterprises as well, and they didn't have to build the craziest, most advanced stuff.”
Brett GoldsteinJul 1, 2024▶ 47:09SaaS apps that will print profits
Insight
Goldstein: Consumer Hangout Apps Consistently Fail Due to Negative Selection Bias
“It's an app to help you hang out with people when you're bored. And all of these apps have failed. Like all of them have failed. Like they just don't work. There's this negative selection bias where it's like the people who actually want to hang out are not th…”
Brett GoldsteinJul 1, 2024▶ 3:00SaaS apps that will print profits
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Goldstein: Any Industry Workflow Relying on Spreadsheets Is a Startup Opportunity
“Anytime you have any industry anywhere in the world where somebody is using a spreadsheet, it should be like, you know, a light bulb going off. There's like, this is a startup opportunity. There's countless startups that started as spreadsheets or took process…”
Brett GoldsteinJul 1, 2024▶ 4:55SaaS apps that will print profits
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Goldstein: Unbundling incumbents requires building for power-user niches
“The way you can be with any network is you carve off a section of it, of like extremely power users of some sort, some niche, and you build better features for them or something like that.”
Brett GoldsteinJul 1, 2024▶ 11:06SaaS apps that will print profits
AssertionContradicted
Goldstein: Most employees spend their annual $2K–$3K L&D budget on conferences
“Conferences are actually where most people spend their learning and development budget at their companies. They're usually getting like two to 3000 dollars a year or something like that. These workers, these tech workers or any sort of worker, most of them spe…”
Brett GoldsteinJul 1, 2024▶ 15:15SaaS apps that will print profits
Insight
Goldstein: Dating app success comes from carving out niches, not mechanism
“The way that you would start a new dating app is you find a niche, you find a, an, a specific group of people, and then maybe there's some special mechanism, but the group of people matters more than the mechanism. Right? Any dating app you're on, like Raya is…”
Brett GoldsteinJul 1, 2024▶ 25:16SaaS apps that will print profits
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