Adam Robinson

Founder & CEO, Retention.com · 1 appearance on the record.

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founderexecutiveoperator@RetentionAdam ↗LinkedIn ↗theadamrobinson.com ↗

After trading credit default swaps at Lehman Brothers and bootstrapping Robly Email Marketing to an eight-figure exit, Adam Robinson founded identity resolution SaaS companies Retention.com and RB2B. He is widely known for scaling bootstrapped software businesses to tens of millions in ARR with ultra-lean teams.

11statements → 3claims → 0claims resolved → 4/5average certainty → 2.45/5average debate potential → 1said about them ↓

1 not yet assessed 2 not checkable as stated how the 3 claims stand · each chip opens the sources

1 prediction · 2 assertions · 2 opinions · 5 insights · 1 disclosure · every statement was checked. The prediction and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Adam argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Adam Robinson on measured tape to publish a rate. This says nothing about how they speak.

Everything Adam Robinson said on the Startup Ideas Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Open · timeframe Aug 2034
98% of middle schools will require locked phone pouches within 10 years
“My guess is in 10 years, 98% of middle schools are requiring people to put their phone in a pouch and lock it during the day.”
Adam Robinson Aug 29, 2024 ▶ 4:00 The step by step guide to starting a business from $0
Opinion
Robinson: Great software products should not require venture capital funding
“If you have a great product, you really shouldn't need venture capital unless it's a really capital heavy Business”
Adam Robinson Aug 29, 2024 ▶ 35:10 The step by step guide to starting a business from $0
Assertion Not checkable as stated
Robinson: Jolie hit $50M run rate in 36 months with 3 employees
“Those guys got the showerhead business, Jolie, to fifty million run rate in 36 months with three people. They just hired their fourth full-time employee.”
Adam Robinson Aug 29, 2024 ▶ 21:26 The step by step guide to starting a business from $0
Assertion Not checkable as stated
Robinson: Jolie generates $19M ARR on replacement filters with 95% margins
“They send a 99 dollar filter every year to people who buy the shower head that does not get canceled as 93% gross churn. Nineteen million ARR with like 95% margin of filters, right?”
Adam Robinson Aug 29, 2024 ▶ 21:43 The step by step guide to starting a business from $0
Insight
Robinson: Brands should pay 1,000 micro-influencers over one $500K celebrity post
“Those people are way overpaid. They haven't really helped the brands at all. And the way to think about it is if you were going to pay rather than paying 500,000 dollars for one post, you should pay 500 dollars for a thousand posts from small people, right?”
Adam Robinson Aug 29, 2024 ▶ 24:22 The step by step guide to starting a business from $0
Insight
Robinson: The ideal startup marries 'Rework' profitability with YC growth focus
“I think the perfect combination is, is like rework fundamentals, but Y Combinator orientation towards growth. If you can think about product market fit and growth from the Y Combinator lens, which I really don't think rework emphasizes that much.”
Adam Robinson Aug 29, 2024 ▶ 33:19 The step by step guide to starting a business from $0
Opinion
Robinson: Huge opportunity exists to innovate beyond basic Yondr phone pouches
“There's a huge opportunity to like identify an elegant feature set around this pouch that probably is not that much more expensive than just what they're doing right now. That just makes it work a lot better. Like, oh, it charges your phone while it's in there…”
Adam Robinson Aug 29, 2024 ▶ 7:03 The step by step guide to starting a business from $0
Insight
Robinson: Never prototype hardware before customer conversations show clear demand
“I would not build anything until I could say X, Y, Z and I would get like a literal eyes light up asking me where they could buy it. And then I would start prototyping something physical. I would do an enormous amount of, cause man, it's like prototyping is ex…”
Adam Robinson Aug 29, 2024 ▶ 10:34 The step by step guide to starting a business from $0
Insight
Robinson: A single phone-locking device is only 80% adequate across different verticals
“What I do know is that one dumb device is not the best. It's not the best for all of those different applications. It's like, 80% there for all of them. It's not a hundred percent for any of them. It might be a hundred percent for one of them, which is where t…”
Adam Robinson Aug 29, 2024 ▶ 16:32 The step by step guide to starting a business from $0
Insight
Adam Robinson: Copying directly fails, but cross-pollinating proven concepts works
“If you copy people, you'll get like one percent of what they're doing. That's my deep belief. It takes people a long time to learn that. It took me a long time to learn that. It took me years to learn that like copying. I don't know why it took me that long. I…”
Adam Robinson Aug 29, 2024 ▶ 27:01 The step by step guide to starting a business from $0
Disclosure
Robinson vows to never start a business without an audience
“So now that I have a large social media presence and I am in a position where I am respected in the startup ecosystem as someone who knows what they're doing, I will never start a business without that.”
Adam Robinson Aug 29, 2024 ▶ 37:34 The step by step guide to starting a business from $0

The other half of the tape: Adam Robinson's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Adam Robinson, by other people (1)

Assertion Supported
Isenberg: Robinson bootstrapped businesses from $0 to $20M ARR
“You've built, I mean, you've built businesses from zero to twenty million ARR completely bootstrapped.”
Greg Isenberg Aug 29, 2024 ▶ 2:06 The step by step guide to starting a business from $0

Appearances (1)

EpisodeDateSpeaking time
The step by step guide to starting a business from $0 Aug 29, 2024 26m
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