Insight certainty 4/5 debate potential 2/5

Robinson: Never prototype hardware before customer conversations show clear demand

Adam Robinson · The step by step guide to starting a business from $0 · Aug 29, 2024 · at 10:34

Adam Robinson explains his methodology for validating hardware startup ideas through lean customer discovery before building physical prototypes.

0:00 / 0:25exact quote · 25.6s
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“I would not build anything until I could say X, Y, Z and I would get like a literal eyes light up asking me where they could buy it. And then I would start prototyping something physical. I would do an enormous amount of, cause man, it's like prototyping is expensive. You can save a lot of heartache through talking.”

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