The Exchanges

Q Because when I, when I read the question, what have you changed your mind about? Um, in the, in the last year, like it's such a big question, right? So I feel like people need like tools to get, you know, get them, actually get to the core of that question. That's the hard part.

A Yeah. And I think the calendar, like I am a big believer in just the simplest tools because look, like every productivity guru on the internet will sell you some expensive productivity solution or some expensive like second brain or whatever the thing gets called. And You know, what I found in my own experience working with some of those things is that, um, you end up moving a whole lot, but not actually making progress on things. You know, you like have this complicated productivity system, but you're not actually, uh, you know, creating progress on the things that you were supposed to work on. And so I pull up the simplest version. Like I, I, I use Google calendar, go look at my calendar. Um, from the beginning of the year, one of my core operating beliefs in January of this year was Achievement is not going to change my life. Like that has sort of been something over the last several years that I've grown to believe that, um, achievements are not going to change my life in any way. So I need to enjoy the process, right? It's like a pretty common thing we hear. And to me, one of my biggest things I've changed my mind on is that actually some achievements are so profound, uh, you've put so much towards them and worked so hard towards them. That they actually do have the potential to change your life and create an inflection point. And that it implies that they are worth leanin…

AI assessment note: “one of my biggest things I've changed my mind on is that actually some achievements”

Q the company. We would have these conversations just like the one we had now about where the trends are going and what opportunities exist. And more often than not, Scott is completely on the mark and it's such a pleasure. He's such a nice guy. Um, my brain is absolutely spinning with ideas right now. Uh, we had a few good ones. So what, you know, what did you think?

A Oh, I mean, first off, just an awesome guy. Um, I had never met him face to face. Uh, and I feel like I was best friends. I mean, just like, he feels like your friend right away. Crazy smart. Um, to your point at the end, I mean, I love that he's willing to just like put himself in the intellectual gauntlet. I actually found it fascinating at the beginning when we talked through his, um, his process, like how he jots down notes and he's like a compulsive compulsive, um, like Note jotter in his notion doc and then kind of starts to aggregate and synthesize. Um, I'm probably going to implement that this year actually is just like things I'm observing. I'm just going to have one, one page where I dropped down big observations to try to synthesize. I love that he sends it to people and like has people spar with his ideas. That's just such like a cool concept to me. And so interesting. Um, in terms of takeaways, I mean, I had, I had a bunch, um, my biggest, if I had to pinpoint one, I think it's that business idea around, You know, a SaaS platform for like customized hospitality experiences. Um, I think that is fascinating. I'm a little bit shocked that it doesn't already exist, but I think it's like a brilliant thing. You could start at a regional level with a pretty light touch effort, very little, you know, development build out. And honestly, I mean, you could focus, it'd be a h…

AI assessment note: “In terms of takeaways, I mean, I had, I had a bunch”

Q I've heard of Eight Sleep. Can you tell me more about it?

A Think of it as like the future of sleep. All of these mattress companies have created these mattresses. They're just stock. They're stock mattresses. Eight Sleep is technology plus sleep combined. So the whole product is built around Optimizing the temperature that you sleep at, and so you read about sleeping cold is the key to sleeping, and it's not quite true. Everyone has a different optimal sleep temperature, and it changes throughout the night, which is the crazy part about it. So you might need really cold to fall asleep, and then you might need it to be a little bit warmer to keep you asleep, and the eight sleep actually transitions your temperature through the night to keep you at the optimal sleep temperature at any point during the night. It keeps you asleep, it helps you fall asleep faster, and I actually, since I started using it, have been sleeping better and feeling so much more energized during the day as a result.

AI assessment note: “Eight Sleep is technology plus sleep combined. So the whole product is built around”

Q Is this a rich person's problem? Like, is this one of those business ideas that are, is this going to be for wealthy people and not for regular people?

A The first time I thought of it, it's a good question. I think it's a fair question. I think it would crush it in really wealthy markets. Like, if you went to the Hamptons and you said, I'm gonna do this, and I'm gonna charge 2000 dollars a month for people, and it's like their second homes, that probably exists. If I were to guess, I would guess that the second home version of this exists, and there's people in, um, there's people in the Hamptons that do this. I think the most interesting thing, and the most interesting way to pursue this would actually just be to go to, like, home builders, And do it in the mass markets where you have a home builder like a Richmond American or like a Toll Brothers, and they're building 500 houses in one area. You go to them as a sales strategy and say, hey, you offer this for free for one year. You pay us, but you offer it for free as a sales incentive for one year. And all of your customers are going to be on it. They're going to love it. They're going to value it at some amount where it looks like you're giving them something. And now, I get a ton of customers. I'm super happy. Your people that just bought your houses are super happy because they're getting this amazing service really quickly. I think it's really cool.

AI assessment note: “I think it would crush it in really wealthy markets... do it in the mass markets”