Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 5 · Cm 5 5.00
Q And with your, with the lab and specifically, what are the price points and how many people are taking it? And how much revenue does that bring in?
A I've taken some interesting design choices with the lab. Uh, we have 200 members because that is the cap that I put on it. When we got to be about 50 members, I said, I'm actually gonna keep this at 200 people. Um, so we, we hit that 200 member cap at, uh, in February of this year. Um, there were two tiers of membership. There was a standard tier, which was community access and access to all the courses. Then there was a VIP tier, which was The standard tier plus a quarterly one-on-one call with me. Uh, the standard tier is priced at 1999 and the VIP tier is priced at 29 99. So that part of the lab.
AI assessment note: “we have 200 members... standard tier is priced at 1999 and the VIP tier”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q Yeah, I would also, I would also argue that, and I wish Rick would, would have said this in the book, but it's often not about distributing to what people want, but it's distributing what the algorithm wants, right? So you're not just trying to please people, you're trying to please an algorithm.
A Well, and that's, That's if your strategy really weighs on the discovery platform side, right? Um, for a long time, I just didn't do discovery platforms at all. To my detriment. Like it, it took me way too long to realize, ah, I should actually prioritize more time creating on social media instead of just doing email. Because the best way to grow an email list is not by writing great emails, unfortunately. Like it's by getting top of funnel elsewhere, introducing them to the point, to the fact that you have, have email. Um, because if you are really predicated on the discovery platforms, you do have to play towards what's working there. You know, what, how is the game being played? You're just not gonna win on Instagram if you're not doing reels right now, you know.
AI assessment note: “That's if your strategy really weighs on the discovery platform side, right?”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q you and where you help them get to and how they became successful. And the reason I ask is as a creator myself, I'm always trying to figure out how are creators succeeding? You know, what are the tools that they're using? How are they structuring their content? How are they, uh, you know, what are the hacks that they're using? So, um, Anything you can share is, is helpful.
A I think so. Let me, let me lay out some, some frameworks here that I think are helpful, at least in understanding how I view the space. So in the creator economy, quote unquote, I think it's, it's kind of a dichotomy between people on the education side and people on the entertainment side. And of course there's some in between, um, people who are both educational and entertaining. But broadly, I see that as the dichotomy and the creator economy space. I work with a lot more of folks on the education side, people who have some sort of earned insight, some sort of experience, and now they're saying, I want to teach people who need to learn what I know, and I'm trying to build a business on the back of that. Um, ironically, what I still see as the biggest issue for most creators who enter my world, it's not, uh, creating good work and it's often not even just getting attention to their work. A lot of them don't know how to turn that attention into a business. They have like a really, I guess, immature view as in like, it hasn't been fleshed out of what like a revenue model looks like, how they actually turn this into a business. And a lot of times they come in and they think that attention Is sold to advertisers and that's kind of it. So a lot of the folks that have entered my world, I've helped them on the revenue side building out. Okay. What, what levers do I pull so that I am…
AI assessment note: “I've helped them on the revenue side building out. Okay. What, what levers do I pull”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q Can you talk more about your top of the funnel strategy? So, uh, how are you thinking about, of course you're capped right now, but I imagine you're going to have new products and maybe open up that cap in the future. How do you think about attracting audience and then converting those into, you know, paying customers?
A Yeah, I, I look at it now as, well, I think as a creator, there are two types of platforms you can be creating on. I call them discovery platforms and relationship platforms. Discovery platforms have built in discovery mechanisms to the platform, uh, social media, YouTube search engines. These platforms, these machines are incentivized to introduce New viewers to your content because, because they're ad support and it keeps them on platform relationship platforms. You own that distribution. It's email, it's podcasting, it's SMS and it's private communities. And so my strategy is to top of funnel is the discovery platform, but I very quickly, as quickly as I can want to get them into my relationship platform, my main relationship platform, which is email. And then I actually tried to grow the email to push people towards The podcast. That's like at the bottom of my platform funnel, if you will. So increasingly in the discovery, uh, platform part of my business, I'm actually leaning on YouTube more. I'm finding that YouTube is becoming one of the largest sources of new audience because YouTube has an incredible algorithm. We've started to find like good content market fit with our podcasts, um, on YouTube and they're really high quality, which is awesome. Um, and so YouTube both gets people into email, even though there's not a great pathway for that. And it introduces people to …
AI assessment note: “top of funnel is the discovery platform, but I very quickly... get them into my relationship platform”
