The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Alex Lieberman no published score: only 2 usable exchanges on raw tape, and a fair score needs 8+ record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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2exchanges match
2on raw tape
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Answered raw tape D 5 · C 4 · P 4 · Cm 4 4.30

Q is going to buy this and, uh, someone is going to do really well. And, and let's just end it with, there's going to be a bunch of these opportunities. Um, I've talked about on the show, Buzzfeed is a kind of a similar opportunity. I'm curious, before we end on this note, what other similar type of companies have you seen where there's an opportunity to, to get involved?

A To be honest with you, like it sounds bad, but I think any legacy media brand that stands for something, uh, that is cutting head counter staff at bare minimum and closing their doors at maximum, Is an opportunity for this because I still have yet to meet a legacy media company that truly thinks about their newsletter as a destination because it was always an afterthought to driving site content or driving social views. So like, if you, it's actually like, to me, the exception to the rule would be some old school media company that's great with newsletter, but I can't think of an example. So whether it's Rolling Stone or, uh, you know, what's the, the name of the, uh, newspaper, like Good Housekeeping, or like, like I think Like actually niche legacy brands could be as if not more interesting as like creator brands today, because I think creators actually are like kind of more with it and understand the value of email. I think legacy brands like actually still don't understand the value of email, but they're just looking to get anything for their business right now because they're struggling so much. And, and I also, and you know, just to say, I think there's a few reasons that like, it's an interesting time to pick up undervalued assets in media. I think one is you have a number of, and this has been happening for the last few years, but it's still happening. Another, a number…

AI assessment note: “any legacy media brand that stands for something, uh, that is cutting head counter staff”

Not addressed raw tape D 1 · C 3 · P 3 · Cm 3 2.40

Q And going back to, you know, acquiring newsletters, you obviously have a lot of experience in this space. How do you go about, you know, thinking about a framework for what's the right price for a newsletter?

A Yeah. By the way, one just thing I would say here is like this, uh, I'm using the example of sports illustrated, uh, But, but there's a similar kind of approach I would take with other companies. And the approach here is like, I always talk about this idea of the hub and spoke model of just like latching onto hubs that already have access to built in distribution. So you don't have to start from day one, right? That's what you would do with latching onto Sports Illustrated's email list. But I think there are so many companies that don't re still, it's crazy to me, but still don't realize the value of email. And even if they do realize the value of email, they, they have not taken the step Of putting a ton of work into making email a true destination product and monetizing it effectively. So I'll just use an example for you. Like, um, Epic Gardening. Have you ever heard of Epic Gardening?

AI assessment note: “the approach here is like, I always talk about this idea of the hub”

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