search engine optimization

also referred to as: seo

23 statements across 15 episodes · 15 bullish · 5 bearish · 10 people on the record · first statement Jun 10, 2024 by Greg Isenberg · across every show →

Everything said about search engine optimization, oldest first

Jun 10, 2024 bullish
Opinion
Isenberg: AI-curated science content can easily generate $100k monthly
“Oh, and by the way, I think that this is easily a 100,000 dollar a month business at, you know, once it starts, the SEO starts to kick in.”
Greg Isenberg Jun 10, 2024 ▶ 7:27 Startup ideas brainstorm (steal this $100k/month idea)
Aug 5, 2024 bearish
Prediction Not checkable as stated
Postma predicts programmatic AI SEO directories will become saturated within two years
“And this is probably not even going to work in two years in the world. Cause all these niches are going to be found. They're going to be filled in by people just doing all these things. Cause it's all highly automated, right?”
Danny Postma Aug 5, 2024 ▶ 6:35 5 $1M+ AI startup ideas from an indie hacker legend
Aug 7, 2024 positive
Insight
Louis-Lucas: Niche sponsorship libraries rank for long-tail SEO keywords
“Because if you make a tool and you build like a tool, which would rank for best sponsorship in marketing or best sponsorship in AI or best sponsorship in e-commerce, you can rank for many, many long tail keywords. And then said your main products.”
Tibo Louis-Lucas Aug 7, 2024 ▶ 15:47 Creator tools you can build that will print money
Oct 21, 2024 bearish
Insight
John Rush: New websites should publish at most 50 articles monthly
“If your site is fresh and the domain rating is low, if you publish a lot of articles, Google will just never crawl them because it will look like spam for Google. That's why the first month You should have maximum 50 pages or 50 articles on your website, and t…”
John Rush Oct 21, 2024 ▶ 26:08 Do this to build a $200,000 side hustle (The Online Directory Blueprint)
Oct 21, 2024
Insight
Rush: Validate directories with manual distribution before investing in SEO
“First four steps help me to validate my idea, because if I post it somewhere and no clicks, it means that it doesn't click with people, right? So people saw it, but they don't click it. It means it's a bad idea or the domain name is bad. I have to change somet…”
John Rush Oct 21, 2024 ▶ 23:21 Do this to build a $200,000 side hustle (The Online Directory Blueprint)
Oct 21, 2024 positive
Insight
Rush: 5K monthly B2B directory visits yield $3K-$4K ad revenue
“In directories, if you get to stable five K visits a month for a B to B directory, you will sell four or five ads and you will make three, four K a month on that. And that it will stay that way. And even if you do nothing, it will just grow because you have SE…”
John Rush Oct 21, 2024 ▶ 47:12 Do this to build a $200,000 side hustle (The Online Directory Blueprint)
Oct 21, 2024
Insight
John Rush: Winning SEO traffic for SaaS is much harder than directories
“It is much harder to win SEO traffic for a SAS tool than for a directory.”
John Rush Oct 21, 2024 ▶ 39:45 Do this to build a $200,000 side hustle (The Online Directory Blueprint)
Oct 28, 2024 bearish
Insight
Courtney: Standard websites fail to convert sales without exceptional SEO or ads
“Unless you have unbelievably good SEO and you're spending, you know, good money and have good talent to get the Google ads to go towards your website, unless you have a lot of brand recognition, your website is not going to sell things for you necessarily.”
Jonathan Courtney Oct 28, 2024 ▶ 5:50 How to make $20,000,000 with a landing page
Feb 12, 2025 positive
Insight
Chu: Location category pages drive most directory SEO traffic, not listings
“All of their most traffic pages are the location pages. So dog friendly restaurant, New York. Pet friendly hotels in Dallas. It's not necessarily the actual listings that are getting traffic.”
Frey Chu Feb 12, 2025 ▶ 45:51 I built a Cash Flowing Online Directory in 54 minutes (using Ahrefs and WordPress)
Feb 26, 2025 negative
Insight
Park: SEO and paid ads are early-stage traps
“The reason that I put SEO and paid ads at the end is I kind of feel like in many ways they're both a trap. When you're an early stage entrepreneur, you want really fast inner cycles, right? So you want, like, you want to be able to test something, see if it re…”
David Park Feb 26, 2025 ▶ 56:58 REVEALED: The Exact Strategy I Used to Build a $10M AI Startup
Feb 26, 2025 positive
Insight
Park: TikTok campaigns boost SEO authority by driving branded Google searches
“The good part about if you do the influencer and UGC first is that very few people actually actually click the link when you, when they see your content on TikTok. So they don't actually say, oh, wow, Jenny, so interesting, and then go to the video, go, leave …”
David Park Feb 26, 2025 ▶ 54:03 REVEALED: The Exact Strategy I Used to Build a $10M AI Startup
Mar 10, 2025 positive
Insight
Schneider: Free interactive tools and calculators act as natural backlink flywheels
“Everybody's been using building calculators, tools, generators as a way to create link magnet flywheels for their websites.”
Cody Schneider Mar 10, 2025 ▶ 20:19 3 Proven startup trends that will make $124,000/Month (From Idea to Launch)
Jul 28, 2025 bullish
Insight
Isenberg: Traditional SEO directly drives ChatGPT and Perplexity rankings
“If you do good SEO, it's going to rank you well in ChatGPT anyways, and perplexity anyways”
Greg Isenberg Jul 28, 2025 ▶ 25:11 Making $$$ with MicroSaaS
Aug 4, 2025 positive
Insight
James: LLM optimization relies entirely on standard foundational SEO
“The way you show up in ChatGPT is by doing good SEO. There's really like, I have not seen really one unique strategy that is different from just doing good foundational SEO to go and show up in LLMs.”
James (The Boring Marketer) Aug 4, 2025 ▶ 25:12 How Claude Code Ranked Me FIRST on Google (It's OVER for SEO Agencies)
Aug 4, 2025 bullish
Assertion Not checkable as stated
James: Claude Code automatically detects and fixes technical SEO issues
“You don't even have to know what all of it is to be honest with you. Just that Claude will find it and Claude will do it.”
James (The Boring Marketer) Aug 4, 2025 ▶ 14:37 How Claude Code Ranked Me FIRST on Google (It's OVER for SEO Agencies)
Sep 12, 2025 bullish
Insight
Schneider: Placements on AI-referenced URLs yield visibility within 24 hours
“If you do what I just described, like you get impacts, like literally 24 hours later, right? And it's way different than traditional SEO where it's like, oh, it's this very long buildup.”
Cody Schneider Sep 12, 2025 ▶ 16:10 AI Search is PRINTING (ChatGPT, GEO & Perplexity)
Dec 8, 2025 positive
Insight
Hoffman: Non-English SEO is like early 2000s English SEO
“SEO, as I'm sure you know, in any other language instead of, besides English, is kind of like marketing on easy mode, or like SEO on easy mode. Ok, so let me show you why this works so well. When you're doing SEO in another language, it's kind of like doing SE…”
Rob Hoffman Dec 8, 2025 ▶ 32:18 Blueprint to Build a $1M SaaS From Scratch
Feb 16, 2026 neutral
Insight
Chu: Online directories do not need listing images to rank in search
“And I think you don't even need images for a directory to rank and get traffic.”
Frey Chu Feb 16, 2026 ▶ 34:47 Claude Code built me a $273/Day online directory
Feb 16, 2026 positive
Insight
Chu: Data and SEO backlinks are the primary moats for online directories
“I would say for directories, the moat is definitely data and your SEO, like, if you have really strong backlinks.”
Frey Chu Feb 16, 2026 ▶ 14:53 Claude Code built me a $273/Day online directory
Feb 16, 2026 bearish
Insight
Chu: Avoid building directories if you need revenue within six months
“If your timeline is To make money in less than six months, I would not build a directory.”
Frey Chu Feb 16, 2026 ▶ 44:27 Claude Code built me a $273/Day online directory
Feb 16, 2026 positive
Insight
Chu: Targeting dealbreaker long-tail features is the best directory SEO strategy
“And I think this kind of idea works well because for the people looking for this, like if they don't assist with dementia, that's a deal breaker. So what are like the deal breaker features that people make decisions off of? And how can we create like very spec…”
Frey Chu Feb 16, 2026 ▶ 40:23 Claude Code built me a $273/Day online directory
Mar 30, 2026 bullish
Prediction Not checkable as stated
Isenberg: Answer Engine Optimization first movers will dominate niches for years
“If AEO is in 2026 is where SEO was in 2010, first movers will own these niches for years.”
Greg Isenberg Mar 30, 2026 ▶ 13:40 Stop Vibe Coding. Start Getting Customers.
Aug 26, 2026 positive
Insight
Isenberg: Web optimization has evolved from SEO to AEO to WebMCP
“If you think about SEO, right? It was like, can Google understand the page? And then we had AEO, which is can AI cite the answer? And now we're entering this web MCP era, which is basically, can the agent finish the job?”
Greg Isenberg Aug 26, 2026 ▶ 5:38 WebMCP: Let AI Agents pay you money
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