Samuel Thompson

14 statements across 1 episodes · 4 bullish · 0 bearish · 2 people on the record · first statement Jan 16, 2026 by Samuel Thompson · across every show →

On the record as a speaker too: Samuel Thompson's record, appearances and statements → this page counts the times other people say the name.

Everything said about Samuel Thompson, oldest first

Jan 16, 2026
Disclosure
Thompson: Operating hummingbird business requires only 90 minutes per week
“Me running hummingbirds at this point, other than the fact that I was manufacturing it myself, like, it really takes me about 90 minutes a week to, like, make some new ads, look at the ads that are working, make a couple adjustments, and then, like, the ads do…”
Samuel Thompson Jan 16, 2026 ▶ 40:14 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Assertion Not checkable as stated
Thompson: 99% of digital product landing page traffic is mobile
“99% of traffic is mobile, so I'm only thinking about mobile optimization.”
Samuel Thompson Jan 16, 2026 ▶ 20:41 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Insight
Thompson: Test Meta Ad Campaigns at Product Price or $50 Minimum
“I generally like minimum 50 bucks a day, but like if your product is more than 50 bucks a day, I would just, whatever your product is priced at, if you know you can get one purchase off of that ad spend to break even, it's like where I would start.”
Samuel Thompson Jan 16, 2026 ▶ 38:17 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Disclosure
Thompson admits to using fake reviews to launch landing pages
“Yes, I'm going to put fake reviews on here to start, and then I will replace them as I get real ones, I promise.”
Samuel Thompson Jan 16, 2026 ▶ 28:43 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Disclosure
Thompson: E-commerce is a 'rigged slot machine' for paid traffic arbitrage
“All I'm ever trying to do on e-comm. Is I'm not necessarily trying to go build some massive brand. I'm just trying to create like what I would call like a rigged slot machine where I know I can put a dollar in and get a dollar and 30 cents out. And then it's l…”
Samuel Thompson Jan 16, 2026 ▶ 26:39 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Disclosure
Samuel Thompson broke even on his AI book but struggled raising AOV
“I was able to get to roughly break even on this but I struggled to push AOV up”
Samuel Thompson Jan 16, 2026 ▶ 9:52 I Spent $289 So AI Could Build My Business
Jan 16, 2026 positive
Assertion Not checkable as stated
Isenberg: Samuel Thompson launched 100 companies in 10 years
“This guy has launched a hundred companies in 10 years.”
Greg Isenberg Jan 16, 2026 ▶ 1:23 I Spent $289 So AI Could Build My Business
Jan 16, 2026 positive
Insight
Thompson: AI should provide an 80% head start, not final output
“Cause I am very rarely trying to get a final output out of AI. I need like, I want like an 80% head start, right? So it's like, I'll grab these and be like, all right, like that's cool. And then I'll edit this stuff a little bit more.”
Samuel Thompson Jan 16, 2026 ▶ 32:37 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Insight
Thompson: Mobile Copy Bullets Should Maximize One Line Without Wrapping
“So like, to me, that just feels like wasted conversion space. But I don't want it too long to go to two lines, and it starts to eat up screen real estate on the page.”
Samuel Thompson Jan 16, 2026 ▶ 23:58 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Disclosure
Thompson: Divorce book began as one-hour ChatGPT test with early sales
“It started super simple as like a really messy chat GPT generated book onto a perspective landing page that I made in an hour while watching the Laker game, got a couple of sales early.”
Samuel Thompson Jan 16, 2026 ▶ 3:55 I Spent $289 So AI Could Build My Business
Jan 16, 2026 positive
Assertion Open · timeframe Jan 2026
Thompson: AI-Generated 'Divorce Bible' Expands to 197 Pages
“I mean, this book For being AI generated, it's actually really good and it lands at a 197 printed pages.”
Samuel Thompson Jan 16, 2026 ▶ 6:50 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Insight
Samuel Thompson: Direct-response businesses require a negative cash conversion cycle
“Like at the end of the day, at the end of the day, it's all like a math equation, right? And so like CAC versus LTV and really like you want your cash conversion cycle to be negative. So you're like, all right, how do I spend 20 dollars to sell this book for 2…”
Samuel Thompson Jan 16, 2026 ▶ 9:32 I Spent $289 So AI Could Build My Business
Jan 16, 2026 positive
Assertion Not checkable as stated
Thompson: Ads tapping distrust in divorce lawyers are his highest performing
“People do not trust their divorce attorneys at all. They're always my highest performing ads, dude.”
Samuel Thompson Jan 16, 2026 ▶ 36:28 I Spent $289 So AI Could Build My Business
Jan 16, 2026
Assertion Not checkable as stated
Thompson: Sold $800k of AliExpress teeth-whitening product during COVID
“Like during COVID, that's like where I really cut my teeth. I was like, I sold like 800,000 dollars of a teeth whitening product that I found on, on AliExpress.”
Samuel Thompson Jan 16, 2026 ▶ 15:36 I Spent $289 So AI Could Build My Business
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