Assertion certainty 5/5 debate potential 2/5

Thompson: Ads tapping distrust in divorce lawyers are his highest performing

Samuel Thompson · I Spent $289 So AI Could Build My Business · Jan 16, 2026 · at 36:28

Entrepreneur Samuel Thompson shows host Greg Isenberg how he generates marketing copy and ad creatives for digital products using AI.

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“People do not trust their divorce attorneys at all. They're always my highest performing ads, dude.”

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More from Samuel Thompson

Disclosure
Thompson admits to using fake reviews to launch landing pages
“Yes, I'm going to put fake reviews on here to start, and then I will replace them as I get real ones, I promise.”
Samuel Thompson Jan 16, 2026 ▶ 28:43 I Spent $289 So AI Could Build My Business
Disclosure
Thompson: E-commerce is a 'rigged slot machine' for paid traffic arbitrage
“All I'm ever trying to do on e-comm. Is I'm not necessarily trying to go build some massive brand. I'm just trying to create like what I would call like a rigged slot machine where I know I can put a dollar in and get a dollar and 30 cents out. And then it's l…”
Samuel Thompson Jan 16, 2026 ▶ 26:39 I Spent $289 So AI Could Build My Business
Opinion
Thompson: Divorce market is likely half the size of wedding market
“Well, if the wedding market is huge, you know, the divorce market probably is like half the size. And so that's probably a massive market which those people are being advertised to a bunch of different ways primarily by, you know, family law or divorce attorne…”
Samuel Thompson Jan 16, 2026 ▶ 3:12 I Spent $289 So AI Could Build My Business
Disclosure
Thompson: Divorce book began as one-hour ChatGPT test with early sales
“It started super simple as like a really messy chat GPT generated book onto a perspective landing page that I made in an hour while watching the Laker game, got a couple of sales early.”
Samuel Thompson Jan 16, 2026 ▶ 3:55 I Spent $289 So AI Could Build My Business
Insight
Samuel Thompson: Direct-response businesses require a negative cash conversion cycle
“Like at the end of the day, at the end of the day, it's all like a math equation, right? And so like CAC versus LTV and really like you want your cash conversion cycle to be negative. So you're like, all right, how do I spend 20 dollars to sell this book for 2…”
Samuel Thompson Jan 16, 2026 ▶ 9:32 I Spent $289 So AI Could Build My Business
Assertion Not checkable as stated
Thompson: An Amazon seller made $30M selling hummingbird nectar without ads
“There's a guy on Amazon that's done thirty million dollars selling sugar as hummingbird nectar on over the last 10 years. And his branding is like atrocious, has never ran a Facebook ad in his life.”
Samuel Thompson Jan 16, 2026 ▶ 13:19 I Spent $289 So AI Could Build My Business
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