older adults
7 statements across 2 episodes · 4 bullish · 2 bearish · 3 people on the record · first statement May 5, 2022 by John Zapolski · across every show →
Everything said about older adults, oldest first
May 5, 2022 negative
Zapolski: Aging brands provide high utility but fail to create aspirational affinity
“People build for older adults in such a way that they don't want to be associated with the brand. They might want like the discounts that you get from AARP, so they join, but nobody is like gonna wear an AARP sweatshirt out to, you know, an event and be proud …”
May 5, 2022 neutral
Zapolski: Retirees struggle with free time after deferring fulfillment for decades
“You have this generation that basically deferred a lot of like living to say, I'm going to wait until I retire.
Right.
I can't do that now.
I'm busy raising a family.
I'm busy saving.
I'm paying a mortgage.
I'm accumulating stuff.
I go to work.
50 hours a week…”
May 5, 2022 positive
May 5, 2022 bullish
May 5, 2022 bullish
Zapolski: Lowering barriers for retirees' deferred activities is a massive startup opportunity
“You've got this whole population of older adults who are basically in this position of like,
Wanting to get started and they don't know how.
And I think that's where a lot of startup opportunities are. Like, how do you lower the barrier to entry? Make older ad…”
May 5, 2022 bearish
Bloom: Gen Z fintech users churn much faster than sticky older customers
“By the way, those people are so high churn that these companies are deploying so much money Into customer acquisition because a customer comes on and it's a freaking 18 year old. They change their mind every day. So they're switching versus like a high loyalty…”