Midjourney

“I think the most fierce competition are going to be the incumbents, you know, like a lot of this technology is going to be built into the products that we know and love and use today. Right. So eventually like you know, even, even mid journey, I think they're …”

“If I go and I prompt mid journey, make me an image, you know, blah, blah, blah, aesthetic. Here's the setting, the whole thing. But make them wearing a Gildan 2000 shirt, which is a skew. It's going to know what that is. We've done this because it trained itse…”

“It's, it feels like commoditized to me at this point. It's supposed to be new and unique and interesting, but like every visual that I see, and by the way, I'm not an AI artist and most people who use it are not AI artists with the prompts. So they're just get…”

“Like, I, honest to god, if you printed a million of these and just had a exhibit in MoMA, I don't think anyone would ever guess that it was made using AI.”

“So this is an important distinction because a lot of times people will just, you know, they'll just drag an image in and by default it's an image prompt, but there's a huge difference When you click that little paperclip.”

“I kind of like to, I kind of like to start usually with like a subject and like maybe a medium if I'm after a particular medium, like a painting or an illustration or a photograph. Or something three D. It's nice to kind of start there because we can bend and …”

“I'll even drop like style raw, which leans a little bit more photo realistic.”

“So Midjourney is essentially looking at this image and it's trying to understand what makes it what it is. And it tries to do that by decoupling aesthetic from subject matter.”

“Personalization is something everybody should do. And it's probably going to be default with the seven.”

“So if your account is on the standard plan or below, everything is kind of public by default. When you're on the pro plan, you can go into stealth mode and you can prompt privately.”

“There's like two to the 32nd power of these style references, these S ref codes and each kind of is like coordinates to its own little aesthetic universe.”

“I think of me mid journey is like a new medium entirely, right? Like it's a different type of canvas. It's a different way of problem solving. You have not just paint, but you have like entire aesthetics that have all of these layers and this complexity and yo…”

“We can really do a lot more when we're using visuals to drive visuals as opposed to semantics to drive visuals. We can kind of like explode out aesthetics and style space into almost like infinite directions. We don't have to rely so much on the base models in…”

“Now, Variation Subtle, what they're going to do is keep most of the details of this image. They're going to keep most of the details intact, but it's going to change, like, the subtle things. Variation Strong are going to have more dramatic effects on the comp…”

“And one of those parameters is style weight, dash dash sw. What this will let you do is determine how much influence that this style reference has over the generation. So by default, it's at a hundred, but it goes all the way up to a thousand. So if we run thi…”

“The prompting is way less important. And the prompting, you can actually be pretty straightforward, and it has a much better understanding of intent and creativity. So the important thing I found in creating good ads are actually the inspiration images and the…”