equity

“The most amount of equity you're going to give away is going to be now pre product market fit. So therefore I'd much rather spend a little bit. Get further along, prove that, and then have to give up less equity after.”

“Unlike equity in credit assets, aren't always priced based on risk. They're often based on who's allowed to hold them.”

“Harvard did a study where they actually found no market increase in performance when they landed equity to individuals.”

“Equity is the most expensive currency. This is the lesson almost every founder learns too late, especially first time founders. Every dollar you raise costs you ownership forever.”