Dru Riley
3 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Nov 30, 2023 by Dru Riley · across every show →
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Nov 30, 2023 positive
Trends.vc uses its newsletter to split-test startup value propositions within hours
“We've often used the newsletter itself to sort of split test the value proposition because we know Within a matter of hours, which one resonates better? Whereas if that was a web split test and we threw that on the landing page, it could take weeks or months t…”
Nov 30, 2023 positive
Founders can use paid ads to quickly test value propositions
“You could do a similar thing with paid ads to just see, okay, which value prop gets more clicks or which value prop gets more attention. If you have a new paid platform where ads are underpriced, that might be another arbitrage that you can jump on.”