Disclosure certainty 4/5 debate potential 1/5

Newsletter business Trends.vc is actively building faceless YouTube channels

Dru Riley · How To Make MILLIONS As A Faceless YouTuber | Dru Riley · Nov 30, 2023 · at 11:24

Dru Riley, founder of Trends.vc, shares his company's current media strategy with host Greg Isenberg.

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“That's another thing I'm thinking a lot about and we're actively pursuing right now.”

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Opinion
Video editing remains a significant moat for faceless YouTube channels despite AI
“I still think there's a significant moat when it comes to editing.”
Dru Riley Nov 30, 2023 ▶ 17:39 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Insight
Networks are creator-friendly for liquidity but extract value once established
“When a network or marketplace is trying to get liquidity, they're very, very creative friendly. And then once they reach liquidity, they start to try to capture more and more of that value.”
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AI wrappers survive because platforms like OpenAI must design for average users
“Shopify has to make millions and millions and millions of users happy. So they're designing towards the middle. They're designing towards the average. But if you're building a custom GPT or you're building a quote unquote chat GPT wrapper, you can afford to ma…”
Dru Riley Nov 30, 2023 ▶ 23:18 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Opinion
OpenAI's Custom GPTs currently fail at execution and content creation
“Custom GPTs right now are not great at execution or content creation at all.”
Dru Riley Nov 30, 2023 ▶ 25:07 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Disclosure
Trends.vc split-tests emails and prioritizes unique clicks over minimizing unsubscribes
“It's even to the point where we split test each Email that goes out. Since every email goes out is split tested, maybe once or twice a month, we have to make the decision between do we go for, okay, this email generated a lot of unsubscribes relative to anothe…”
Dru Riley Nov 30, 2023 ▶ 5:18 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Insight
Building a faceless YouTube channel eliminates key person risk
“When you build a faceless YouTube channel, it has certain attributes where there's no key person risk.”
Dru Riley Nov 30, 2023 ▶ 10:46 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
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