direct consumer
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 16, 2026 by Samuel Thompson · across every show →
Everything said about direct consumer, oldest first
Jan 16, 2026 positive
Thompson: 90% of DTC Shopify ad traffic goes directly to product pages
“You're running when you're running ads at a product direct consumer on Shopify 90% of the time you're running that directly to the product page of which we need a product. So I need to do that. And so I don't really mess around with the homepage that much. It'…”