AppSumo

“I think more with raising money, we never really had a good use for it because we did have capital and we were profitable from day one.”

“Like, you know, our revenues are in the eight, you know, very high eight figures.”

“And the business went from 300,000 to three million the next year.”

“We don't have to hold any inventory on anything, and we promote a thing you created, someone else created, and some software creator. We get the money up front, and then we pay them 60 days later.”

“And so in 48 hours, I was able to sell 3000 dollars worth without using any social media or any of my email list. And in pre-sales to a DocuSign alternative for life, which will launch in 30 days on AppSumo.”

“Once they start working, you know, for AppSumo, it was like, we did some of you, it worked right away. It was like first year, 300,002nd year, three million, but then it was flat, you know, for a few years. Like 4,000,004 1,000,005 1,000,004. Then it started p…”

“So we launched tidycal.com maybe two years ago, and that's doing 3000 dollars in profit a day at 29 dollars for life.”

“We use howdy.com. Have you seen them? So they give you, they hire South American developers and employees, but they do all the vetting and they just make it stupid easy for you to have full-time dedicated staff in an area. So we're on our absolute originals pr…”

“Almost everyone in leadership gets a person. So Anna who runs people, we have Christine, who's the chief people officer from Duolingo. Moody Glasgow was the CMO of Zapier and Glassdoor. He does marketing. There's a guy named Colin Gardner. He does revenue. So …”

“And then I decided to also spend a million dollars cash to promote that we have all these new products on AppSumo.”

“There's a tool on AppSumo called CastMagic. I think in less than a year, they had a million ARR.”

“We go and look at who did the thing at this company that's ahead of us. And then we pay that person a lot of money per hour. And then we hire a more junior person who cares probably a little bit more about AppSumo. And then they, it's kind of a nice, nice merg…”

“And so we went from 600 to 13,000 products within six months on the site and our revenue stayed the same, but our profit went down, right? Because now we have different margins. So some products have Better margins than others. So we went from normally like a …”

“AppSumo used to be bundled software deals. And then we went to individual daily deals and it's not just cause that's what Groupon did. It's cause we literally like had to go understand that we looked at the economics of bundles. Andrew Chen put it together. He…”

“And I've noticed with all of my successes, they have started fast. Like that's what I, you know, weekend, if not sooner.”

“He has AppSumo, which is doing really well. I think it's eighty million a year.”

“We realized if we dive deeper, marketing agencies were our most profitable customer segment, and they were buying software to reduce their monthly spend on software. So let's just do more of that. We go way deeper with them. We build way more customer loyalty.…”

“Today that, that, that revenue channel does multiple eight figures in revenue for AppSumo.”