AJ&Smart

“The most one of our products has ever made. We're just doing the calculations of it is like, 18 to twenty million dollars.”

“We just launched something which could not be more boring on paper. A facilitation in-person facilitation training, essentially for mainly for corporate employees. And we repackaged it in a way that no one else in the industry is doing it completely like at a …”

“The current mastermind I'm in is actually one of the members of the, of Sam ovens mastermind, a guy called Blake Lagrange and the product we just launched the full stack facilitator. We wanted to launch this for 3000 or 4000 euro or something like that. 1:30 m…”

“Previously I was in Sam Ovens Mastermind for three years. And Sam Ovens, maybe within the first or second day of being in the Mastermind changed literally. Like I joined in like, let's say on a Tuesday, the following Tuesday, I completely rethought everything …”

“And we started the education business with the in-person training and then online training. And that complete, like that moved our run, like burn rate from like three months to like, 15 months to 18 months.”

“You mostly don't want to be surrounded by people who are questioning everything and being the devil devil's advocates and telling you all the ways things can go wrong when your business is just starting out and you're still under twenty million. You want to be…”

“And we get between 16 and 20 of these call bookings per day, which we have gotten since November, 20, 20.”

“We at AJ and Smart run a million dollars of ads per year”

“We spent 80,000 dollars on ads in What month is this in June? So this is just a June page that's open right now. 80,000 dollars in June on Facebook ads 6000 dollars in June on Google and YouTube ads. So total ads. Oh yeah. Sorry. Total ad spend. So total ad sp…”

“We actually just moved from using Slack, Asana, and Notion back to using Basecamp after a four year break, and it is honestly refreshing.”

“We go to this very cheesy, but fun event called Funnel Hacking Live, which I've told people about before, and this year, I hope I'm not over, I hope it actually happens, or else this will be kind of embarrassing, but we're picking up an award for having our fi…”

“So the like shittiest looking funnels we have tend to be the seven figure funnels and the nicest looking stuff we have tend to not make any money at all, which is very annoying because we're like also a design agency.”

“So this launched in 2020, this one funnel, which I can barely look at, Will has already passed twenty million revenue in it, but in its lifetime, just to be super clear. So in the last four years, actually it started officially in May. So in the last three and…”

“So it's actually the only update we did in four years.”

“This has had like 250,000 downloads and like a ludicrous amount of actual physical copies shipped.”

“If that was how we sold, if that's how we expected to sell out three events per year at 14,000 dollars this, my business would not exist because no one would ever buy it because it's too high ticket. And also like, why, why would you buy it? It's just on the w…”

“What we sell is we sell Training to corporates, which is, which can be pretty high ticket. We also sell training to individuals, which up to, you know, 14,000 dollars per, per participant joining one of our trainings. We also, of course, sell then digital hybr…”

“We didn't have a nice website for like the first 12 years of the company. This website only are 14 years of the company. This website only launched Last week, and we only did it as a branding exercise.”

“So we only allow people to book calls three days ahead of time. That's because if you allow someone to book a call next week or four days, or like this, basically what happens is you can guess, they'll be like, ah, forget it. And they'll just won't turn up to …”

“You actually can't reach the funnels From the website and you can't reach the website from the funnels. They're completely separate projects. They're completely separate URLs, and they're actually living in their own separate worlds and like project teams, con…”

“If you're wondering why we don't run LinkedIn ads, it's just because they don't tend to work as well for us. That's the answer to the question. We're just choosing the ads that give us the best ROI.”

“So one person who came through this funnel in September, Who was interested in coming to one of our trainings recently booked us for a 300 K internal large training session at their company.”

“Your content team's only goal from today on is to send people to this one funnel that we're going to create together. There's no other place where you send people and all of your content, always the CTA is sending them to this one place.”

“We're running, I mean, we're going to spend at least 100 K on just our own ads this week.”

“We're so with what we're doing just for transparency, we're only taking a cut of the money that's made. So it's kind of like it's not a no brainer cause we take a big cut, but it is kind of a no brainer because they, these companies weren't going to run these …”

“At 20, 23, we didn't have a great year. Like we, I made some strategic decisions at AJ and Smart that I don't think were very clever. And Black Friday was, Black Friday and kind of like summer sale, those made up for some of the sillier decisions or larger exp…”

“I'd say, like, conservatively, being really conservative, I'd say, 40, 40 to fifty million, because we also use ads, and I can't a hundred percent figure that out.”

“Early on in the company, in my company's history, I realized a lot of our audience is reading daring fireball, John Gruber's website. And so I just straight up paid for an ad on his blog and it got us a crap ton of traffic.”

“And it's really hard to, if you were the CEO and now you've given the role to someone else, if you get, at least if I'm in the room, it'll default to people feeling like my Opinion maybe has more weight. And so it's better for me to just simply not.”

“What I can tell you as the person who's built it is I have built this funnel to generate call bookings for my sales team to sell some of our very high ticket stuff. So let me show you, you're looking at this book, right? And you're like, I'm buying this book f…”

“I announced this and people, it sold out in like two days. The tickets were like 7800 dollars because it was so expensive to rent out the space.”