The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Shepard: SaaS is valued on profitability and founder independence, not revenue
“I feel like we're always told when you start a SaaS business, like, oh, you're going to be valued off of profit, off of revenue, right? You're going to get three to five times whatever your revenue is and, like, just, I mean, yeah, that's true in some cases, a…”
Luke Shepard Mar 26, 2024 ▶ 7:16 Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings
Insight
Shepard: Insurance agencies are easy cold targets because owner names are public
“Insurance agencies, We're the easiest clientele to start with because I started without, like, knowledge of, like, Apollo or Seamless or ZoomInfo, so I don't know how to find people's names online. So if you look it up, just look up insurance agencies near me,…”
Luke Shepard Mar 26, 2024 ▶ 2:36 Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings
Assertion Open · timeframe Mar 2027
Gazdecki: Luke Shepard sold his startup for $500,000 at age 23
“He recently got acquired for half a million bucks at age 23.”
Andrew Gazdecki Mar 26, 2024 ▶ 0:27 Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings
Assertion Not checkable as stated
Shepard: Revive Ratings acquired its first 200 customers via cold calling
“Yeah, that was all, that was our first 200 customers. Yeah, so all cold called.”
Luke Shepard Mar 26, 2024 ▶ 3:13 Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings
Assertion Not checkable as stated
Shepard: First acquisition deal collapsed due to buyer lacking funds
“He didn't have the money that he said that he did. And so it kind of the later acquisition about two months, which, you know, looking back, it's like, you know, kind of a drop in the bucket, right?”
Luke Shepard Mar 26, 2024 ▶ 11:34 Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings
Disclosure
Shepard: Revive Ratings sold for $500K with a 90-day SBA loan process
“So I think in total it ended up taking, like, Almost 90 days to get it all the way processed. And, like, we weren't, like, a huge acquisition, you know? Like, 500 grand is, it's good, but, like, Acquire.com is selling much bigger deals, but the SBA loan just t…”
Luke Shepard Mar 26, 2024 ▶ 13:40 Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings
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