Shepard: Insurance agencies are easy cold targets because owner names are public
Luke Shepard · Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings · Mar 26, 2024 · at 2:36
Luke Shepard, founder of Revive Ratings, explains to Andrew Gazdecki why he targeted local insurance agencies for outbound sales when launching his company.
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“Insurance agencies, We're the easiest clientele to start with because I started without, like, knowledge of, like, Apollo or Seamless or ZoomInfo, so I don't know how to find people's names online. So if you look it up, just look up insurance agencies near me, you're gonna see it's, like, Allstate Insurance Todd Smith, Allstate Insurance, you know, Sam Johnson, Allstate Insurance Luke Shepard. So it says the name of the decision maker right there.”
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