The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Richards built a library of 200 video SOPs for operational questions
“Over the years I created like 500 or like I think two, two, I know it's at least 200 videos. It felt like 500 and I created at least 200 videos of like every possible question and answer you can come up with in the business.”
Richards: Hiring Cheaper Account Manager Saved $5K but Cost $100K in Revenue
“And there was another time I hired a really bad account manager that lost us like a 100,000 dollars worth of revenue in a year. So by me taking the slightly cheaper option of the bad account manager that saved me like 500, like 5000 bucks over the year, it cos…”
Local Comets used month-to-month contracts to counter-position against competitors
“Our business model was, hey, why don't you make a list of everything you hated about your past marketing companies? And our business model is to be opposite of that. And so one of those things was he hated that, like he got locked in for like a year. On, like,…”
Richards ran Local Comets through three years of chemotherapy and radiation
“From this first chemo treatment to the last was like almost three years. So the first three years of business, a lot of it was spent in the chemo chair, right? And also, so that was like three dozen chemo treatments. I even had, I think, like a dozen radiation…”