The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Imran: Meta ads for B2B target decision-makers with less competition than LinkedIn.
“Which a lot of people will get on LinkedIn to try to run ads for B to B. But they don't realize the entire, all the same people are on Facebook, and it's less competitive to get those people on Meta than it is on LinkedIn.”
Faze Imran Jul 2, 2026 ▶ 12:08 6 Exits by 24: The Demand-First Startup Sale
Assertion Not checkable as stated
Shepard: 95% of competitor CEOs agreed to meet with college founder
“The other cool thing about college is, like, kind of like the secret is you just no one sees you as a threat, right? So I would actually, like, spend, like, probably, like, 30 minutes a week just messaging competitors on LinkedIn, their CEOs and stuff, and lik…”
Luke Shepard Mar 26, 2024 ▶ 5:08 Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings
Disclosure
Jet Designs acquired customers via Meta ads and targeted outbound
“We ran some ads on Facebook and Instagram, that was really good as well as Outbound on LinkedIn, and email, just reaching out to recently, companies. That was kind of our main two, two main channels.”
Rich Yoon Aug 4, 2025 ▶ 2:24 5 Simple Steps To Get a Bootstrapped SaaS Acquired
Assertion Not checkable as stated
Large Firms Employed Dedicated Staff to Manually Pull LinkedIn Data
“I was in touch with larger organizations and they had one person you know, employed just for pulling data from LinkedIn, visualizing it in Excel. And this, you know, this sucks, this costs a lot of time and it's also very expensive to do.”
Tim Schmidbauer Jun 6, 2022 ▶ 1:43 Startup Acquisition Stories with Tim Schmidbauer - Co-Founder of Inlytics
Disclosure
Reed: Growth Spree targets marketing businesses, software, and LinkedIn tools
“In general, I'm looking for marketing related businesses. We're not exclusively looking at software. So there are some like education businesses and some agencies, but sort of that's trio. Of education software agency, primarily leaning on softwares. I am real…”
Tara Reed Nov 15, 2021 ▶ 23:12 Startup Acquisition Stories with Tara Reed CEO at Apps Without Code
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