Founder Luka Pekibar discusses the simple financial structure of his micro-SaaS, Before and After, during its acquisition due diligence process.
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“Our setup was very, very simple in a way, you know, we generated all the revenue directly from Wix, not a lot of different, you know payments providers. So they were in a way our own only client because they collected the payments for clients and then and also we didn't have a lot of like Costs for running everything.”
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More from Luka Pekibar
Insight
Pekibar: Web store app marketplaces have higher upside than general website ecosystems
“When you have a website, sometimes, you know, website is not as an important asset as in a web store, because online store is your main revenue generator. Website is in many cases for like local businesses is, you know, not the main thing.”
Luka PekibarApr 22, 2025▶ 7:09Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit
Insight
Pekibar: Cold outreach software tools suffer from high churn rates
“Cause we figured that a lot of businesses, you know, start with cold outreach and do it for maybe one month to month. And as they're learning, you know these businesses, these tools for outreach tend to have high churn rates.”
Luka PekibarApr 22, 2025▶ 14:19Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit
Disclosure
Pekibar: Before and After generated over $100,000 ARR before sale
“At the end it was more than a 100,000 a year.”
Luka PekibarApr 22, 2025▶ 4:11Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit
Disclosure
Pekibar: Before and After reached 50,000 websites and 3,500 paying customers
“I think we had around 30, no, Around 50,000 websites had this widget on, and I think around 3500 customers, so paying customers.”
Luka PekibarApr 22, 2025▶ 5:47Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit
AssertionNot checkable as stated
Pekibar: Before and After closed sale on Acquire.com in about 10 days
“I probably talked to a dozen people, a dozen interested individuals like three, four were very serious. And yeah, we closed the deal in like 10 days, I guess.”
Luka PekibarApr 22, 2025▶ 9:10Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit
Disclosure
Pekibar: Before and After launched on Wix with a sub-$3 freemium model
“It was a freemium model, You could create two free sliders, but you had a, like our brand name on it. And then it was like a premium version of that very affordable for like less than three bucks.”
Luka PekibarApr 22, 2025▶ 3:32Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit
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