Pekibar: Before and After closed sale on Acquire.com in about 10 days
Luka Pekibar · Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit · Apr 22, 2025 · at 9:10
Luka Pekibar discusses selling his micro-SaaS business, Before and After, on Acquire.com with host Andrew Gazdecki.
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“I probably talked to a dozen people, a dozen interested individuals like three, four were very serious. And yeah, we closed the deal in like 10 days, I guess.”
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“When you have a website, sometimes, you know, website is not as an important asset as in a web store, because online store is your main revenue generator. Website is in many cases for like local businesses is, you know, not the main thing.”
Pekibar: Cold outreach software tools suffer from high churn rates
“Cause we figured that a lot of businesses, you know, start with cold outreach and do it for maybe one month to month. And as they're learning, you know these businesses, these tools for outreach tend to have high churn rates.”
Pekibar: Before and After generated over $100,000 ARR before sale
“At the end it was more than a 100,000 a year.”
Pekibar: Before and After reached 50,000 websites and 3,500 paying customers
“I think we had around 30, no, Around 50,000 websites had this widget on, and I think around 3500 customers, so paying customers.”
Pekibar: Before and After launched on Wix with a sub-$3 freemium model
“It was a freemium model, You could create two free sliders, but you had a, like our brand name on it. And then it was like a premium version of that very affordable for like less than three bucks.”
Pekibar: Before and After required only a few support emails monthly
“To be honest, it was very low maintenance. Well, We kind of rebuilt it from scratch somewhere in the middle of our time having this app. But other than that, it was quite simple from time to time. We had to change something because we did some upgrades. But ot…”