Disclosure certainty 4/5 debate potential 2/5

Tara Reed: Growth Spree companies share centralized marketing and agency resources

Tara Reed · Startup Acquisition Stories with Tara Reed CEO at Apps Without Code · Nov 15, 2021 · at 11:20

Tara Reed, CEO of Apps Without Code and Growth Spree, discusses her operational framework for managing acquired micro-SaaS portfolio companies.

0:00 / 0:11exact quote · 11.6s
720p mp4 · rendered on demand · StarZero watermark
“And so the, all of the growth spree companies are sharing marketing agency operations, a couple of different resources, if that makes sense, but then they have a point of contact who's usually the CTO.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Tara Reed

Insight
Tara Reed: Premium pricing works far better than high-volume low pricing for bootstrappers
“I'm not really that interested in the like low price point, but we've got lots of customers model. I actually prefer premium price points as a business model and sort of learned that in my first two businesses. One where I did a low price .1 where I did a prem…”
Tara Reed Nov 15, 2021 ▶ 17:30 Startup Acquisition Stories with Tara Reed CEO at Apps Without Code
Insight
Reed: Formal technical due diligence is unhelpful for micro-SaaS acquisitions
“I actually worked with a due diligence company, actually, who, like, went to the code base and did all of that work, and I felt like they It just wasn't all that helpful at the deal sites that I was doing to get that level of, like, there were things that were…”
Tara Reed Nov 15, 2021 ▶ 19:22 Startup Acquisition Stories with Tara Reed CEO at Apps Without Code
Insight
Reed: Splitting Acquisition Price into Asset and Contractor Fees Optimizes Taxes
“The other part that's really important about how we structure the deals just for like tax planning purposes. Is we'll do a lot of the asset purchase. We'll be like, we'll take the amount that we agree upon, and a particular percentage of that will be actually …”
Tara Reed Nov 15, 2021 ▶ 8:30 Startup Acquisition Stories with Tara Reed CEO at Apps Without Code
Insight
Reed: Customers pay far more for human services than identical software
“But if you gave people, like, a service, the service did the exact same thing as the software, but just a service version and told them that humans are gonna do it, they would pay, like, way more for that same exact thing.”
Tara Reed Nov 15, 2021 ▶ 12:52 Startup Acquisition Stories with Tara Reed CEO at Apps Without Code
Disclosure
Growth Spree packages acquired software as agency or educational services
“So when we acquire a software business, we're not going to sell it just as a software business. We sell it and position it as a education experience and or an agency.”
Tara Reed Nov 15, 2021 ▶ 14:17 Startup Acquisition Stories with Tara Reed CEO at Apps Without Code
Disclosure
Reed: Marketing and distribution potential is primary criterion when evaluating acquisitions
“Like that's not going to be my superpower. I'm probably not going to come up with a bunch of product ideas is what they can do differently. I'm going to come up with a marketing and distribution idea. Or how we're going to like wrap this in something that can …”
Tara Reed Nov 15, 2021 ▶ 22:25 Startup Acquisition Stories with Tara Reed CEO at Apps Without Code
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 100 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.