Pekibar: Sold Before and After to self-fund next startup without VC
Luka Pekibar · Bootstrapped, Built, Sold: Luka’s Micro-SaaS Exit · Apr 22, 2025 · at 7:42
Luka Pekibar, founder of micro-SaaS Before and After, discusses his motivation for selling the business with Andrew Gazdecki on Startup Acquisition Stories.
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“So we, with the co-founder we kind of started another project a bit, you know, let's, let's call it a bit more serious project that we wanted to scale, and we really didn't want to raise money, even though we had some inquiries if we would be interested in accepting some funding, but we wanted to go like self-funded and scale it on our own.”
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More from Luka Pekibar
Pekibar: Web store app marketplaces have higher upside than general website ecosystems
“When you have a website, sometimes, you know, website is not as an important asset as in a web store, because online store is your main revenue generator. Website is in many cases for like local businesses is, you know, not the main thing.”
Pekibar: Cold outreach software tools suffer from high churn rates
“Cause we figured that a lot of businesses, you know, start with cold outreach and do it for maybe one month to month. And as they're learning, you know these businesses, these tools for outreach tend to have high churn rates.”
Pekibar: Before and After generated over $100,000 ARR before sale
“At the end it was more than a 100,000 a year.”
Pekibar: Before and After reached 50,000 websites and 3,500 paying customers
“I think we had around 30, no, Around 50,000 websites had this widget on, and I think around 3500 customers, so paying customers.”