Gazdecki: Bizness Apps hit tens of millions via 5,000 agency partners
Andrew Gazdecki · Startup Acquisition Stories With Luke Sheppard, Founder of Revive Ratings · Mar 26, 2024 · at 25:47
Acquire.com CEO Andrew Gazdecki explains his go-to-market strategy at his first startup, Bizness Apps, to founder Luke Shepard.
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“What you can do is you can take products and then offer a white label solution, and that's what we did, and we sold to over 5000 agencies all across the world in, like, 75 different countries, and so, essentially, what it allowed us to do is kind of have, like, a commodity product, and then we would just give it to Or put another company's branding on it. And as you know, the benefit is you can basically sell the product and then you have a sales team that adds a service component. So you just work on the software and then you have a sales team that will go into small businesses or will provide a higher level of service than you're going to provide directly. And that helped us go from like zero to, you know, tens of millions in revenue.”
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