Manthani: Building Products Is Easy Compared to Solving Distribution and Inertia
Rohan Manthani · This Changes Retail Forever! | Who is Rohan Manthani? | Streamoid | Startup Stories Podcast · Jun 18, 2026 · at 30:33
Rohan Manthani, co-founder and CPO of Streamoid, discusses the relative difficulty of product development versus user adoption and distribution in enterprise and consumer tech.
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“In our experience, distribution has always been like a much, much harder problem. Like, building a product Is actually fairly easy. Ah, building a product people will use is slightly harder. Building a product people actually use is much, much harder. So, whether you're talking about consumer, or whether you're talking about enterprise, it's the same kind of challenge, where you can build the most amazing tool, but, you know, if people are stuck in their ways, and they're doing things a certain way, and they're not willing to try something, then you're gonna struggle.”
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