Kundra: Engaging multiple buyers eliminates single-buyer leverage
Varun Kundra · Startup Acquisition Stories with Varun Kundra, Co-Founder of Beam Commerce · Apr 25, 2023 · at 14:28
Varun Kundra, co-founder of Beam Commerce, shares M&A negotiation advice on Andrew Gazdecki's podcast about maximizing leverage when selling a startup.
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“If you only have one buyer, they have all their leverage, but if you have a three or four, then you can say, Hey, this person offered me this, but these terms, what do you think? Can you do better than that?”
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