Marc Abousleiman, co-founder & CEO at Appregator, discusses why Shopify's developer partner ecosystem creates a competitive moat.
0:00 / 0:04exact quote · 4.6s
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“I think the partner ecosystem makes like three or four times more revenue than Shopify itself.”
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More from Marc Abousleiman
Insight
Abousleiman: Lower Ad Returns Make Direct Customer Communication Imperative in DTC
“In the new reality of DTC today, it's really difficult to get the same return on ad spend that you used to get. And it's really imperative to have a channel to communicate with your customers one-on-one to be able to like personalize commerce.”
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Abousleiman: Consumers Prefer Texting and Will Stop Opening Emails
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Abousleiman: Rushing a SaaS sale triggers buyer suspicion of hidden problems
“Whenever someone says like, I want to offload this really quickly, like this needs to be done ASAP, kind of like Raises its suspicions for me, just because it's like how, you know, how quickly is quickly? Like, why do you want to get it done so quickly? You've…”
Marc AbousleimanJul 26, 2022▶ 9:53Startup Acquisition Stories with Marc Abousleiman - Co-Founder & CEO at Appregator
Insight
Abousleiman: Conversion and bundling apps have durable ROI during downturns
“Fulfillment solutions or anything that'll like increase conversion rates. Maybe it's like a bundling app or something like that. Those tend to have pretty clear measurable ROIs. And so I would, I'd be hard pressed to find a merchant who's like, oh, you know, t…”
Marc AbousleimanJul 26, 2022▶ 12:42Startup Acquisition Stories with Marc Abousleiman - Co-Founder & CEO at Appregator
Disclosure
Appregator: Shopify checkout functionality updates are our main acquisition focus
“There's a lot of like new and exciting things, especially with the updates that Shopify pushed to its checkout functionalities that, you know, are Right in the middle of our focus right now”
Marc AbousleimanJul 26, 2022▶ 13:07Startup Acquisition Stories with Marc Abousleiman - Co-Founder & CEO at Appregator
Disclosure
Abousleiman: Appregator targets an acquisition every one to two months
“I think our target is probably to be doing like an acquisition every month or every other month.”
Marc AbousleimanJul 26, 2022▶ 20:28Startup Acquisition Stories with Marc Abousleiman - Co-Founder & CEO at Appregator
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