The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Stuart Fott no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 6 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Nice. Tell me more about the niches. I know a few of them, but what's like maybe five or six of them?

A Yeah. So like, for example, I mean, dentistry is one that I'm super familiar with. Um, that's probably been my main one, but even within dentistry, um, you know, you have like oral surgeons, you have orthodontists, the dental specialists. Um, and then, you know, home, home care services is a big one. Um, but then specifically, like if you go after just HVAC guys and you build your product specific to them and their workflows, um, another one would be Uh, med spas. I've had, you know, a lot of success working with different med spas, and I like that space because it's, you know, it's growing and expanding, but, um, yeah, really all kinds of verticals, and it's, I just love positioning my, my products to talk to them, and it's just easier to get early stage traction.

AI assessment note: “dentistry is one... home care services is a big one... med spas”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q a, a clear read in a cell you like to, to build rather than, uh, scaling the businesses. But walking through that thought process, do you have like a goal that you want to hit? Like, I'm going to sell this at Exactly. When I hit a 100,000 or do you sell when you're kind of tired of the clientele or just a good time to cash on the chips?

A Yeah. Yeah. I like, um, I like building to about 50 K in ARR. Um, so about 50 K in ARR. So, um, and I, I like to specifically focus on a buyer. So I think that when you're selling a company, you should just like, if you were selling a product, focus on, you know, a certain type of buyer. So for me, um, that's usually a first time, first time founder. The reason why is like, I've learned all these little things just through the years of trial and error and investing in programs and all that good stuff. And I always think to myself, man, if I knew someone like me, 10, 1213 years ago, it would have been so much easier. And so I think the value that I can deliver for a buyer is, is the best for a first time founder. And so, um, with a lot of my deals, you know, one thing that I include is just like hands on training and support. Um, through an extended period of time. Um, but yeah, I usually like to around 50 K ARR and, um, you know, I shoot for a decent multiple, one that's fair, one that will sell quickly, um, but make it worth it on my end.

AI assessment note: “I like building to about 50 K in ARR.”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Nice. So you have a playbook that you run. Are you open to talking about that a little bit?

A Yeah, totally. Totally. I'm a big, um, I think every growth guy has, you know, has their favorite channel. Um, you know, back in the day for me, it's, it's kind of funny to look back, but what worked really well for me was, um, I would just in person sell. So again, I was with my first company, I was, uh, selling to dental practices and kind of created a method to just go into offices every single day and had a thing where, you know, I would basically hit up 15 offices. I would talk with five decision makers and I would go home with a contract. And kind of a 1505 one. I'd do that every single day and did that for a handful of years and it was great. Um, but then kind of got, you know, burnt out on that and, um, got a little bit smarter and, and, uh, started leveraging partnerships. And so big partnership guy, um, in a nutshell, basically, you know, I'll pick a vertical, uh, find a couple hundred, uh, names of people within that space and then have a playbook to kind of reach out to them. And, you know, I position my SaaS products as being kind of the tool on their, you know, consultant tool belt. So I love working with consultants and, you know, basically acquiring customers through them.

AI assessment note: “in a nutshell, basically, you know, I'll pick a vertical, uh, find a couple hundred”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Nice. What tools do you use for follow-ups? Either like HubSpot or Outreach or something like that?

A Um, so honestly, for me, I just like to keep it really simple. I just plug it into my phone. So I plug it into my phone. I have a cadence where every, every day I, I reach out to 20 either potential partners that I'm working with or, uh, or Current partners that I'm working with are potential partners that I would like to work with, and depending on what stage I'm at, it's like, I'm either sending a text, I'm sending an email, um, you know, we have a call scheduled, or I'm shooting them a door dash, or some, some type of gifting type thing, and, and, um, that's, that's personally how I do it, and I just plug everything into Trello.

AI assessment note: “I just plug it into my phone... and I just plug everything into Trello.”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Okay, if you had to pick a product and a vertical to go after next, maybe a founder's listening to this, and like, this is a great idea, I think I can do this, uh, what's like, what direction would you point down? Would it be, uh, Reputation management platform for gems? Like, what do you think it'd be?

A Yeah, um, I mean, just because I, I know the space so well, I like the reputation space, so I, I would go with that. I would, I would just have, like, a simple tool, um, that works, and, and yeah, I would niche down, um, to a vertical, and I always say the, the reputation tool is a great, you know, foot in the door, so the idea is, okay, you're a reputation company for gems. But then once you get your foot in the door, you start working with gyms, then hopefully you can find out different tools and features that haven't been created yet, um, that you can add on top of the reputation tool. So that's, that's kind of how I would think about that.

AI assessment note: “I like the reputation space, so I, I would go with that.”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q this way. If a founder was looking to sell, what are some tips that you would give them to be successful? I've, I think that's awesome. You fly to meet people, shake hands, and do in-person training. Uh, you mentioned the Trello board with, I assume, some due diligence items. Like, if you had to give like three main points that every deal needs, what do you think they'd be?

A Yeah, I think, I think first and foremost, your, your website, Um, should, should be solid. Um, your website should be solid. You should also invest a little bit in just creating a really good deck. Um, I think you guys have tools for, for doing that, but that's, that's one thing I've always had my design team that I work with. Um, you know, try to create things that look really good and presentable. Um, and then yeah, just having all the information ready. Um, I like to organize it in a Trello board and, and for all buyers that, you know, are, are pretty interested, I'll give them access. And that makes the process way easier for sure to get the ball rolling.

AI assessment note: “first and foremost, your, your website... really good deck... having all the information ready”

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