Answered produced feed
D 5 · C 5 · P 5 · Cm 5 5.00
Q I'm doing good. Um, so for those that may not know you or your background or, um, about Fork, do you want to just give a quick introduction of yourself?
A Sure. I've, uh, been in tech ever since I got out of school around 1011 years. And halfway through my journey, or the first half of my journey, I was a marketer at different venture-backed startups. And then somewhere in the middle, I had like a mid-tech career crisis and decided that I can't just sell code. I need to know how to write it and, um, explain it to other people. So I got into Product development, programming, and then I sort of transitioned from being an employee to being a founder. So I started a few companies. One of them was called FOMO, and we sold that, and in the midst of all of that started, as you mentioned, Fork Equity, which is a micro PE fund, and we've been buying, growing, and selling small-ish SaaS apps for about four or five years now.
AI assessment note: “started, as you mentioned, Fork Equity, which is a micro PE fund”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q Like, what's been the one that You did, and maybe you can determine this based on the success of the acquisition, or just the product, or just working with the founder, anything is, is, is fair game, but, um, what's like, and maybe you don't have one, maybe I'm asking you to choose your favorite child, so to speak, um, but what's been just your favorite acquisition that you've done?
A I've thought about this a lot, actually, and this is the first time they've been asked, so I'm happy to talk about it. My favorite is a Shopify app we bought called Cross-Sell. It was not our biggest acquisition, but we did buy it, grow it, and sell it to SureSwift Capital, which a lot of your listeners might have heard of, and they're still running strong with it today. Cross-Sell was my favorite for a few reasons. First, I already knew the Shopify space really well at that point. So our first acquisition, which became FOMO, you know, I had to go to the Shopify website and say, what is Shopify? I mean, that's how little I knew. I had to make an account and sell stuff, you know, my, on my own to learn what it is like to be a Shopify seller. By the time we got cross sell a few years later, I knew everything about Shopify. I had gone to the Shopify developer conference. I had memorized the API endpoints in my head. I didn't need the API docs to build features. It was all so comfortable that the entire experience of buying, growing, we rebranded, sort of relaunched, and then ultimately selling cross-sell was like a victory lap. And it's easy to say now, I'm not saying it felt that way during the, during that process, and I'm not trying to say this to pat myself on the back. I'm trying to say this to communicate that when you find a niche param, you know, grouping of parameters, fo…
AI assessment note: “My favorite is a Shopify app we bought called Cross-Sell.”
