Q How did you grow it? I have so many questions now. Um, so it's a newsletter. I have to imagine the original owner, Did they have like a, a specific style of writing or content? Did you just kind of pick that off where they left off? Did you have a writer that came with the acquisition? How did you like keep the wheels going and how'd you grow it?
A Yeah. So I think it's important. Like every single person has an unfair advantage because of what they do for acquiring a certain company. So for us running an email outreach company, it's like, we know how to work lists. We know how to email people. And we're good at systemizing things, and we have employees who are already trained in ways where if you can feed ChatGPT a prompt, um, and you know what to tell it, then you can pretty, pretty easily replicate content to send out to people, so it's not going to take a ton of your time. Um, so we just saw that when we were doing, like, when we were talking to Olu, the original founder, we found out he had a list of A million names that were scraped of people who had searched digital nomad and Instagram, and it's a valuable list. If you have the infrastructure to email people, if you don't have the infrastructure, then it's kind of a wasted asset because it's so expensive to email, but we're like, oh, we already have the infrastructure. We can email people and ask if they want to join our newsletter. Um, so once we saw that piece of the puzzle, we were like, okay, like, Why not? Why not give it a try and see what we can do with this? We're pretty confident we can grow it. So yeah, that's why we acquired it. And then that's how essentially we grew it. Um, and then, uh, uh, We eventually got to a point where we're making good money on…
AI assessment note: “he had a list of A million names... We can email people”