Q a lot of founders, they don't, You know, know too much about acquisitions or how to properly, you know, position their company, um, for SuccessFlex. If you had to give like, maybe just based on all the founders that you talk to, um, what's like two pieces of advice you'd give for founders that are, you know, maybe looking to sell it at open store or just their general business?
A Yeah, for sure. Um, I think the first is, in our case, um, the, the way your valuation would increase is not necessarily just by, um, you know, improving your financials as reported by your P&L. Of course, that's important, but we, we acknowledge that the P&L doesn't tell the whole story. Um, what we value especially are, you know, returning customer rates, um, average order value trends, and, uh, marketing return on ad spend. And all those, to me, roll up into a high level view that says, basically, you've got to create a product that is sticky and, and essentially generates a movement amongst your customers to continue coming back to your store and, and buying more and, and stocking up, right? So my advice there would be, you know, focus on pleasing the customers, um, you've already acquired, um, And making them come back to your store. Of course, new customer acquisition is important, but that repeat purchase behavior is something that we see is very, very attractive. Um, and then secondly, I would say that the, um, a big piece of advice would be, um, you know, to the extent that you can formalize, uh, all of the nuts and bolts of your business, supplier relationships, employee contracts, um, you know, SOPs for handling returns, et cetera, et cetera. If that's all formalized and, you Presented up front that makes our diligence face so much faster and makes it so much easier …
AI assessment note: “I think the first is... and then secondly, I would say... formalize”