The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Emmett Cooke no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 4 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Yeah, I mean, AI is just changing everything. Being able to create, you know, small MVPs or prototypes in literally days instead of hiring people is pretty crazy. Tell me, how did you get your first customers? You build the product. What happens next?

A Um, How did it get to first customers? So, I mean, the, the niche that I was in, the, the actual music software industry is probably not that big of an industry as a whole. There's, there's about 10,000 companies in the entire industry at, at most, and I would say if the top 50% in sales is probably attributed to maybe like a hundred companies. So it was relatively simple to reach out to all the companies because I already had a lot of their contact details from my previous e-commerce company that were Out with music software sales. So I literally reached out to them and said, here's what I'm building. Here's how it can solve your problem of, um, like difficult customer support, customers having to download products through their browser, having to email support their support teams a lot. And, um, I basically said, here's your problem. Here's the solution I'm building. And here's how much it's going to cost. It took a very long time and to actually grow it because like to get companies on board, because what I actually found was It wasn't a case of the solution was bad. It was a case of it required a change in culture. I think within the industry, like people had always used download links through their browsers. So, or like buying DVDs and get them shipped in the post. So it required a real shift in, um, this culture and how people, people's expectations of how they receive so…

AI assessment note: “I literally reached out to them and said, here's what I'm building.”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q What was the business model on the B to B side and the B to C side too?

A Uh, yeah. So on the B to B side, it was a revenue share. So we would take a percentage of each company's revenue. Um, so for a small company starting off, obviously it was a great deal for them for larger companies as they grew. And as we added extra features that they wanted, we would grow with them too. So on the B to B side, it was a revenue share for every products that we delivered. And then on the B to C side, it was a e-commerce store within the app. Um, so as customers use the app to download products, they could also use the app to purchase products, which is where we would, um, sell the products to them through the store. And we would receive a Like a higher split on the sale of a product through the e-commerce side.

AI assessment note: “on the B to B side, it was a revenue share... on the B to C side”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q That's incredible. Tell me, what made you, um, make the decision to sell the business?

A It was a couple of things. So, um, I kind of feel like everything comes in cycles just as a, as an entrepreneur. It's like the fun part is building and then the less fun part maybe is scaling. And I kind of found like my energy had started to die out a little bit where I had got through the fun part and I couldn't see much, um, I couldn't see much more fun in what I was doing really. It was becoming a bit monotonous and I wanted to move on to other things cause I had lots of other side projects in the go. So that also came at the time where there's a tax break in Ireland and it just made sense to take advantage of it. So when I sold the company, I was able to take advantage of a far lower tax, um, tax break compared to just paying myself through the company. So that was also beneficial as well. And then on top of that as well, we had a second child and it was just becoming quite, uh, difficult to balance my time with at all. So all of that, the other side of it was as well, I guess, like, There was a growing anxiety, I would say, from, um, just managing it, which I never really hear people talking about, but it was this kind of, sometimes I have this sense of dread where I was providing a service that was, um, important to companies, and if it went down, obviously, I'd kind of get really upset, and I'd have to work through the night to fix it, and I had a couple of those nights…

AI assessment note: “It was a couple of things. So, um, I kind of feel like everything comes in cycles”

Answered produced feed D 5 · C 4 · P 4 · Cm 4 4.30

Q Nice. So when the wire hit your bank account, you have the funds, the deal is completely over. Did you do anything to celebrate? Um, cause the amount, it's a life-changing acquisition. Did you buy yourself anything? Did you, uh, go celebrate? Like, what'd you do?

A Yeah, it's funny. Uh, I still haven't, but, um, yeah, it's a funny one. I've watched loads of videos of people talking about this and yourself as well. I'm like, Yeah, I don't know. Like, we were in a good position beforehand, right? So, like, we have no mortgage, but we, um, we were doing up the house, so we were renovating the house, so renovations kind of took a, maybe a bit more of a steep, uh, renovation. Um, but no, haven't done anything crazy, but what I do want to do to celebrate is, uh, book a board game cruise. It's a very niche thing, but, uh, love board games, love cruises, so I want to go on a board game cruise. Actually, one thing we did do was, uh, we booked Disneyland for the family, so we're all going to Disneyland.

AI assessment note: “one thing we did do was, uh, we booked Disneyland for the family”

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