Q That's so true. That's a great tip. I love that. Thanks for sharing that. Um, okay. You got customers, you got product market fit, things are going really well with lead gen app. What made you want to ultimately sell the business?
A I think a number of reasons. One is that we had too many things going on as in too many different business models. So my co-founder had a web design agency. I had with him an SEO agency, and then we had the SAS as well. And then on occasion, I also had done Uh, SEO consulting, but packaging it together, maybe three, three big thing. And the SAS needed a lot more attention to really see it succeed to a big level. And we couldn't really do that. So we couldn't give it what it needed. We felt the other second reason was it was also a bit stuck. Like we had decent growth in the first years, and then it hit some sort of a plateau and it's not a good feeling to be stuck for too long. Then you need to think, oh, what do we do now? Do we really go all the way in? Pivot, do something slightly different or move on. I have, I should, I should add to that the business itself, the numbers always grew very nicely, even in the last years, but through other revenue streams. So we monetize the company by adding new revenue streams. We got a little bit creative through our SEO and we're selling other related services. The SaaS was a little stuck and, and I think it was healthy to take some action and combining that also with the fact that there's other things going on, I think was definitely right. Thing to do to, to sell it.
AI assessment note: “One is that we had too many things going on as in too many different business models.”