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return on ad spend

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Apr 25, 2022 by Frank Kosarek · across every show →

Everything said about return on ad spend, oldest first

Apr 25, 2022
Disclosure
Kosarek: OpenStore especially values returning customer rates, AOV trends, and ROAS
“What we value especially are, you know, returning customer rates average order value trends, and marketing return on ad spend.”
Frank Kosarek Apr 25, 2022 ▶ 7:12 Startup Acquisition Stories with Frank Kosarek - Head Of Sourcing at OpenStore
Jul 26, 2022 neutral
Insight
Abousleiman: Lower Ad Returns Make Direct Customer Communication Imperative in DTC
“In the new reality of DTC today, it's really difficult to get the same return on ad spend that you used to get. And it's really imperative to have a channel to communicate with your customers one-on-one to be able to like personalize commerce.”
Marc Abousleiman Jul 26, 2022 ▶ 2:39 Startup Acquisition Stories with Marc Abousleiman - Co-Founder & CEO at Appregator
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