ideal customer profile
also referred to as: icp
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 12, 2022 by Lloyd Lobo · across every show →
Everything said about ideal customer profile, oldest first
Jul 12, 2022
Lobo: Scaling startups fail by over-resourcing new markets without re-validating ICPs first
“They immediately go and put all the same amount of resources that they have in scale in one market in another market versus going through that same model again. Let's go and validate the ICP in that market. See if the same message resonates when you need to tw…”