direct-to-consumer
also referred to as: dtc
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 26, 2022 by Marc Abousleiman · across every show →
Everything said about direct-to-consumer, oldest first
Jul 26, 2022 neutral
Abousleiman: Lower Ad Returns Make Direct Customer Communication Imperative in DTC
“In the new reality of DTC today, it's really difficult to get the same return on ad spend that you used to get. And it's really imperative to have a channel to communicate with your customers one-on-one to be able to like personalize commerce.”