The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Thomas Frank: Sold ~$2.5M in Notion templates to 30,000 customers
“We've sold about two and a half million dollars worth of templates at this point for about 30,000 customers.”
Frank: Digital template businesses run on under a few hundred dollars monthly
“For the actual SaaS cost to run a business like this, you could get it under a few hundred bucks a month.”
Thomas Frank: Niche channels succeed by capturing existing demand, not personality
“So the power of a niche channel is you're not necessarily trying to interest people in you, You're building content about something that they're probably already interested in. Notion already has a ton of people who are trying to do things. They're looking for…”
Thomas Frank: Super-niche tutorials do not fit broad main YouTube channels
“In 2020, I had made a couple of Notion videos for the main channel that did well, and I was getting so into the software that I wanted to make more niche videos. But I'm like, it just doesn't Fit on the main channel. Super niche tutorials. It just isn't a good…”
Frank: Ultimate Brain Launch Generated $90K From 3,200-Person Waitlist
“Then when we launched Ultimate Brain, I think that was 90 grand from a waitlist of 3200 people.”
Thomas Frank: Free YouTube tutorials drive his Notion template customer acquisition
“Thomas Frank explains is the main way that people find us right now, especially for notion templates, because we just have all of these videos teaching people how to use notion for free.”
Thomas Frank: Price increase lowered volume slightly but increased total revenue
“We did a price increase last year and we saw volume dip a little bit, but overall revenue went up.”
Frank: Becoming an active fan of peers builds crucial business networks
“Become a fan of people that you're interested in, share their stuff, be commenting, because eventually, you paying attention to them often leads to conversations, leads to meetings at conferences, leads to friendships, and then you have this network of people …”
Frank: Software niche monetization spans templates, courses, consulting, and SaaS
“Don't assume that a new software plus templates is the only way you can kind of monetize this. It could be any kind of niche where there is groundswell. And if it's a smaller niche, is that niche businesses? Is it enterprise? Would one 10th of the views bring …”