Insight certainty 4/5 debate potential 1/5

Frank: Software niche monetization spans templates, courses, consulting, and SaaS

Thomas Frank · I Made $2.5M Selling A Digital Product · Apr 18, 2024 · at 12:30

Creator Thomas Frank discusses how entrepreneurs can replicate his business model across different software ecosystems.

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“Don't assume that a new software plus templates is the only way you can kind of monetize this. It could be any kind of niche where there is groundswell. And if it's a smaller niche, is that niche businesses? Is it enterprise? Would one 10th of the views bring in the same amount of revenue? And then the business model could be consulting, could be courses, could be templates, could be any kind of, it could be SAS you build on top of all kinds of stuff that helps people who are already using that software.”

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Disclosure
Thomas Frank: Sold ~$2.5M in Notion templates to 30,000 customers
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Thomas Frank Apr 18, 2024 ▶ 1:55 I Made $2.5M Selling A Digital Product
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Frank: Digital template businesses run on under a few hundred dollars monthly
“For the actual SaaS cost to run a business like this, you could get it under a few hundred bucks a month.”
Thomas Frank Apr 18, 2024 ▶ 10:22 I Made $2.5M Selling A Digital Product
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Thomas Frank: Niche channels succeed by capturing existing demand, not personality
“So the power of a niche channel is you're not necessarily trying to interest people in you, You're building content about something that they're probably already interested in. Notion already has a ton of people who are trying to do things. They're looking for…”
Thomas Frank Apr 18, 2024 ▶ 11:25 I Made $2.5M Selling A Digital Product
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Thomas Frank: Super-niche tutorials do not fit broad main YouTube channels
“In 2020, I had made a couple of Notion videos for the main channel that did well, and I was getting so into the software that I wanted to make more niche videos. But I'm like, it just doesn't Fit on the main channel. Super niche tutorials. It just isn't a good…”
Thomas Frank Apr 18, 2024 ▶ 5:18 I Made $2.5M Selling A Digital Product
Disclosure
Frank: Ultimate Brain Launch Generated $90K From 3,200-Person Waitlist
“Then when we launched Ultimate Brain, I think that was 90 grand from a waitlist of 3200 people.”
Thomas Frank Apr 18, 2024 ▶ 5:50 I Made $2.5M Selling A Digital Product
Disclosure
Thomas Frank: Free YouTube tutorials drive his Notion template customer acquisition
“Thomas Frank explains is the main way that people find us right now, especially for notion templates, because we just have all of these videos teaching people how to use notion for free.”
Thomas Frank Apr 18, 2024 ▶ 7:44 I Made $2.5M Selling A Digital Product
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