Disclosure certainty 3/5 debate potential 1/5

Frank: Ultimate Brain Launch Generated $90K From 3,200-Person Waitlist

Thomas Frank · I Made $2.5M Selling A Digital Product · Apr 18, 2024 · at 5:50

Digital creator Thomas Frank breaks down the revenue numbers and email list size for the launch of his Notion productivity template, Ultimate Brain.

0:00 / 0:05exact quote · 5.9s
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“Then when we launched Ultimate Brain, I think that was 90 grand from a waitlist of 3200 people.”

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More from Thomas Frank

Disclosure
Thomas Frank: Sold ~$2.5M in Notion templates to 30,000 customers
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Thomas Frank Apr 18, 2024 ▶ 1:55 I Made $2.5M Selling A Digital Product
Insight
Frank: Digital template businesses run on under a few hundred dollars monthly
“For the actual SaaS cost to run a business like this, you could get it under a few hundred bucks a month.”
Thomas Frank Apr 18, 2024 ▶ 10:22 I Made $2.5M Selling A Digital Product
Insight
Thomas Frank: Niche channels succeed by capturing existing demand, not personality
“So the power of a niche channel is you're not necessarily trying to interest people in you, You're building content about something that they're probably already interested in. Notion already has a ton of people who are trying to do things. They're looking for…”
Thomas Frank Apr 18, 2024 ▶ 11:25 I Made $2.5M Selling A Digital Product
Insight
Thomas Frank: Super-niche tutorials do not fit broad main YouTube channels
“In 2020, I had made a couple of Notion videos for the main channel that did well, and I was getting so into the software that I wanted to make more niche videos. But I'm like, it just doesn't Fit on the main channel. Super niche tutorials. It just isn't a good…”
Thomas Frank Apr 18, 2024 ▶ 5:18 I Made $2.5M Selling A Digital Product
Disclosure
Thomas Frank: Free YouTube tutorials drive his Notion template customer acquisition
“Thomas Frank explains is the main way that people find us right now, especially for notion templates, because we just have all of these videos teaching people how to use notion for free.”
Thomas Frank Apr 18, 2024 ▶ 7:44 I Made $2.5M Selling A Digital Product
Assertion Not checkable as stated
Thomas Frank: Price increase lowered volume slightly but increased total revenue
“We did a price increase last year and we saw volume dip a little bit, but overall revenue went up.”
Thomas Frank Apr 18, 2024 ▶ 9:14 I Made $2.5M Selling A Digital Product
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