“We did a price increase last year and we saw volume dip a little bit, but overall revenue went up.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Thomas Frank
Disclosure
Thomas Frank: Sold ~$2.5M in Notion templates to 30,000 customers
“We've sold about two and a half million dollars worth of templates at this point for about 30,000 customers.”
Thomas FrankApr 18, 2024▶ 1:55I Made $2.5M Selling A Digital Product
Insight
Frank: Digital template businesses run on under a few hundred dollars monthly
“For the actual SaaS cost to run a business like this, you could get it under a few hundred bucks a month.”
Thomas FrankApr 18, 2024▶ 10:22I Made $2.5M Selling A Digital Product
Insight
Thomas Frank: Niche channels succeed by capturing existing demand, not personality
“So the power of a niche channel is you're not necessarily trying to interest people in you, You're building content about something that they're probably already interested in. Notion already has a ton of people who are trying to do things. They're looking for…”
Thomas FrankApr 18, 2024▶ 11:25I Made $2.5M Selling A Digital Product
Insight
Thomas Frank: Super-niche tutorials do not fit broad main YouTube channels
“In 2020, I had made a couple of Notion videos for the main channel that did well, and I was getting so into the software that I wanted to make more niche videos. But I'm like, it just doesn't Fit on the main channel. Super niche tutorials. It just isn't a good…”
Thomas FrankApr 18, 2024▶ 5:18I Made $2.5M Selling A Digital Product
Disclosure
Frank: Ultimate Brain Launch Generated $90K From 3,200-Person Waitlist
“Then when we launched Ultimate Brain, I think that was 90 grand from a waitlist of 3200 people.”
Thomas FrankApr 18, 2024▶ 5:50I Made $2.5M Selling A Digital Product
Disclosure
Thomas Frank: Free YouTube tutorials drive his Notion template customer acquisition
“Thomas Frank explains is the main way that people find us right now, especially for notion templates, because we just have all of these videos teaching people how to use notion for free.”
Thomas FrankApr 18, 2024▶ 7:44I Made $2.5M Selling A Digital Product
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