Opinion
Andre Heckel Jr.: Lebanese hires match US talent for $1,000 monthly
“You're paying anywhere from a thousand to 2000 dollars a month to get someone full time from Lebanon who's as good as, or better in my opinion, than someone in the U.S. That you might have to pay anywhere from five to 8000 dollars a month.”
Assertion Not checkable as stated
Andre Heckel Jr.: ListKit grew to $1M ARR in 87 days
“In 87 days, we grew it to a million dollars
ARR.
Zero to a million.
From the launch of the actual SaaS, yeah.
That's the first 87 days.”
Opinion
Andre Heckel Jr.: Productized service is only non-VC way to start SaaS
“So I think the approach is the only way To go about it. If you don't have startup capital and if you don't want to go the venture capital route and what that is, is starting with a productized service.”
Insight
Andre Heckel Jr.: Build SaaS by incrementally improving competitor products
“Because the other thing about SaaS is you're not starting from scratch. You're following other competitors and making small tweaks and changes to improve upon what someone else has already built.”
Insight
Andre Heckel Jr.: SaaS free trials attract non-buyers over paying customers
“I just think it attracts the wrong buyer or person because they're not a buyer. You're attracting freebie seekers. We knew people coming to our website. It's low ticket enough To buy and it's low commitment enough. And instead of a free trial, what we did is w…”
Insight
Andre Heckel Jr.: Ad creatives fatigue quickly past $300 daily spend
“But the thing with ads is the creatives don't last very long as you start to scale. Like once you get past 304 hundred dollars a day in spend, you really have to create new creatives.”
Assertion Not checkable as stated
Andre Heckel Jr.: ListKit grew by cloning Apollo with verified leads
“Because I was a user of Apollo already, the one thing I knew that I did not like, and other people also did not like after speaking to them was the fact that Apollo leads were not verified. And so that presented an opportunity to say, okay, we can build exactl…”
Assertion Not checkable as stated
Andre Heckel Jr.: ListKit gained 1,500 paying customers in its first year
“Just within the first six months, we had our first 1000 paying customers, and as of right now, almost a year into the business, we have over 1500
Paying customers.”
Assertion Not checkable as stated
Andre Heckel Jr.: ListKit nears $200,000 in monthly recurring revenue
“So yeah, we started the business last July. Right now is June, 2024, and we're about to just surpass 200,000 dollars in MRR.”
Assertion Not checkable as stated
Andre Heckel Jr.: ListKit spends $175,000 monthly on team and marketing
“The team cost is over a 100,000 dollars. Total cost to grow the business, including ads and marketing and acquisition is anywhere from 150 to 175,000 dollars a month to maintain.”
Disclosure
Andre Heckel Jr.: Agency hit a hard ceiling at $100,000 a month
“And we grew that business to a hundred K a month to us. That was a massive success. But the problem we ran into is we couldn't scale it really past that.”
Disclosure
Andre Heckel Jr.: ListKit tests 20 new ad creatives every week
“So we're testing almost 20 new creatives every week. 10 different static images, 10 different variations of videos with different headlines, different copy, different people in the videos, right?”
Disclosure
Andre Heckel Jr.: ListKit offers 1-on-1 onboarding to every new purchaser
“Every single customer that purchases list kit, we offer them to get on a one-on-one onboarding call.”
