Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 5 · P 5 · Cm 5 5.00
Q Let's dive a little bit deeper into the numbers behind this SaaS business. What do the numbers look like here?
A So yeah, we started the business last July. Right now is June, 2024, and we're about to just surpass 200,000 dollars in MRR. The biggest secret to all the success is my team of co-founders. I have four other co-founders. I have a CTO, I have a head of sales and I have two guys that focus on marketing and ads. And then what the team beyond the team of co-founders looks like is we have 20 people in CS and in sales. And then the rest of the team is on the developer team. The team cost is over a 100,000 dollars. Total cost to grow the business, including ads and marketing and acquisition is anywhere from 150 to 175,000 dollars a month to maintain.
AI assessment note: “we're about to just surpass 200,000 dollars in MRR.”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q You run this pretty big B to B SaaS business. Now it started small, but now there's 40 people on the team. How are you able to hire 40 people and keep this profitable?
A Yeah, so when people hear Forgy team members, they're thinking full-time US employees that are getting anywhere from 50 to a 100,000 dollars a year, right? For us, that would not be sustainable by any means. And so, a majority of our team are either developers that are in countries like the Ukraine, or customer success representatives that are in countries like Lebanon. They're the hardest workers I've ever come across. They're really good at speaking English compared to some other VAs, and it's cheap labor. You're paying anywhere from a thousand to 2000 dollars a month to get someone full time from Lebanon who's as good as, or better in my opinion, than someone in the U.S. that you might have to pay anywhere from five to 8000 dollars a month.
AI assessment note: “a majority of our team are either developers that are in countries like the Ukraine”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q You build this amazing SaaS business, but what's the timeline here? How do you get there?
A So I hit entrepreneurship as early as I possibly could around the age of 16 or 17. And just like anyone else getting started with entrepreneurship and no money, you go with the service rep. And I built an agency business around that. We were primarily doing lead generation services for a really long time. That was myself, my cousin, Dan, who's still a co-founder at the businesses we run now, and Christian, who's also a co-founder and list kit and everything else we do. And we grew that business to a hundred K a month to us. That was a massive success. But the problem we ran into is we couldn't scale it really past that. And that's when we partnered up with Cold Email Wizard or Daniel Fazio, as everyone knows, and started Client Ascension. That helped people do the same things we did to go from zero to a 100,000 dollars a month with our agency by using cold email lead generation tactics that we used.
AI assessment note: “I hit entrepreneurship as early as I possibly could around the age of 16”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q Let's talk about ads. You guys run ads. How does that look?
A So the problem with ads and running a sales team for SaaS is again, you're selling something that's low ticket. So what we did is we realized that people signing up for ListKit, not all of them knew how to use it properly. And so we came up with a setup offer where we would come into your business, set up a cold email system the same way we've set up our own system and give you the leads on a reoccurring basis. But the thing with ads is the creatives don't last very long as you start to scale. Like once you get past 304 hundred dollars a day in spend, you really have to create new creatives. And so it's a mix of videos speaking direct to camera, talking about how this software can help with your cold email campaigns or it can help you generate more leads. But a lot of them are just static images as well. So we're testing almost 20 new creatives every week. 10 different static images, 10 different variations of videos with different headlines, different copy, different people in the videos, right? So we're always testing.
AI assessment note: “we're testing almost 20 new creatives every week. 10 different static images”
Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q So we talked about competition. How do you not only build something as good as a competition, but beat the competition?
A One of the things that we do really well at Listkid is Every single customer that purchases list kit, we offer them to get on a one-on-one onboarding call. When I talk to a customer, I simply ask, why did you sign up for this? What were you hoping to use this to achieve? And are they getting that or are they not getting that? And if they're not getting that, figure out what you can build either on the product side or what you can do better on the customer support side to make sure that they get that not just one time, but consistently over time, right? Because SaaS is a game of Keeping churn low. So we're always talking to our customers. I think more than any other SaaS company out there by offering to get on a one-on-one call with them right in the beginning. And that's how we stay ahead of the competitors.
AI assessment note: “we're always talking to our customers... And that's how we stay ahead of the competitors.”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q You launched this agency, and then you launched this coaching program. How does that lead you to building a SaaS business?
A Yeah, so SaaS is really interesting, right? Because again, it takes a lot of startup capital to start. So I think the approach is the only way To go about it. If you don't have startup capital and if you don't want to go the venture capital route and what that is, is starting with a productized service. So on the front end, it looks and feels like a SaaS where you go on the website and you order something and on the back end, it's fulfilled manually by people. When we were selling a productized service, you had to go through a manual onboarding process. So you just tell us how many leads you're looking for a hundred leads, a thousand leads, 10,000 leads, and that submits an onboarding form to our team. Then within 24 hours, it's being fulfilled behind the scenes, and then it gets manually delivered to the customers. Because again, it's low cost. We didn't have to have any development fees. All we had to do was single out what we were already doing within our agency to build leads lists for our agency clients, and just do that with a really fast turnaround time for our SaaS customers. And number two, it allows you to prove your idea out. We didn't necessarily know that if we built a SaaS that someone could go to and self-serve, that they'd actually Want it that way, or how they would want it, or if the turnaround time mattered, or if the cost mattered as much. So we gathered mar…
AI assessment note: “single out what we were already doing within our agency to build leads lists”
