The Ledger
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Barton: OpenAI has 800M WAU with engagement rivaling Instagram
“OpenAI's got, what, like, eight hundred million weekly active users. Spending, like, spending, by my estimates, close to the amount of time every day that is spent on Instagram.”
Barton: Meta GPU recommendation upgrades drove a 15% Instagram usage jump
“And if you look at Instagram time spent, basically it was flat for, I don't know, maybe 18 months to six months ago. And now, you know, you would spend 40 minutes a day, and now that's gone up like 15% in just the past six months, because they basically took t…”
Agrawal: ChatGPT exhibits rare retention 'smile curve' like TikTok and Instagram
“And ChatGPT exhibits a smile curve. The other apps that exhibit smile curves are Instagram, and TikTok.”
X users are two years behind TikTok on humor and content tolerance
“I think the first step of the pyramid is Twitter or people on Twitter are about two years behind when it comes to humor compared to people on Instagram, TikTok.”
Josephs: Twitter content lacks the algorithmic lifespan of Instagram and TikTok
“One of the downsides of creating content on Twitter is it has a lifespan on it. So when you tweet about it, you're not gonna go on the For You page and see a tweet from Nancy Pelosi Tracker six months ago, but on Instagram and TikTok you can.”