Coogan: FDA Authorized Swedish Match to Label Snus as Less Harmful
John Coogan · John Coogan, EIR at Founders Fund, Founder of Soylent & Lucy · Sourcery with Molly O'Shea · Jul 24, 2024 · at 31:34
John Coogan, co-founder of nicotine brand Lucy, explains FDA harm-reduction regulation and Scott Gottlieb's risk continuum approach for non-combustible tobacco products.
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“And so since then the FDA has actually approved one of those moist snuff products, which was actual tobacco leaves that has carcinogens in it and nitrosamines in it. They approved it as what's called a modified risk tobacco product, which allows The company that owns is a Swedish match. It's called General Snus. I don't know if you've ever seen this. This is like bro lore, but they approved it and it lets Swedish match put on their labels that this is less harmful than cigarettes.”
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